Mídias sociais virtuais como interface entre empresas e consumidores nas redes sociais virtuais

• Autor(a) principal: Costa, Ricardo Pieroni da
• Data de Publicação: 2011
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/36735
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO; Internet; Mídias sociais virtuais; Redes sociais virtuais; Relacionamento; Marketing; Internet; Virtual social media; Social networking; Relationship; Marketing

This study aims to understand the performance of companies in social media, and how their relationship from the environment contributes to consolidate its image with consumers.Due to the web .2.0, sharing text, video, photos, created new ways to relate and interact in the virtual environment.Various groups with common interests come together, weaving the social networking sites. As they grew in the virtual environment, new platforms were developed to support these interactions, such as Orkut, YouTube and then Twitter, Facebook, increasingly the understanding of these channels by firms. As social media won projection, visibility and influence among consumers, companies found themselves facing a latent concern: strengthening its image with its consumers in social networking since they started to look through their relationships in these channels , reviews of other users, based on the experiences they had with a company / brand, contributing to their understanding of this in order to enhance or reject companies through their virtual networks, which directly affects the relationship between consumers and businesses. Relationship marketing has allowed enterprises to work its image among its target networks, obtaining information about them, in order to better understand their audiences and develop strategies according to interest groups, seeing new opportunities for their market. The case study of two companies, Intel and Casa Rima, allowed evaluating their actions and how the network through relationships established in the virtual environment, managed to strengthen its image in the target and grow their businesses