Comunicação e crise na era da cibercultura: lógica mediática da hipervolatilização financeira contemporânea

• Autor(a) principal: Tomaz, Tales Augusto Queiroz
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4363
• topic: Cibercultura; Fenômeno glocal; Capitalismo contemporâneo; Bolhas financeiras; Cyberculture; Glocal phenomenon; Contemporary capitalism; Financial bubbles; Mediatic civilization; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The present Dissertation focuses on the relation between glocal phenomenon and financial hypervolatilzation of the cybercultural capitalism. Glocal phenomenon is the hybridization between local context and global satellized culture, inextricable mix articulated and modulated by instantaneous communication and deepened by the proliferation of technologies of virtual. It is therefore the very mediatic logic of contemporary civilization. Glocal phenomenon experiences sociotechnological trajectory of progressive prominence in social and cultural contemporary history, to become the default condition in cyberculture, understood here as the contemporary social-historical configuration grounded on and through the digital technologies and nets. Along with postindustrial processes, late capitalist economy acquires specific characteristics, among which the financial hypervolatilization, to which news constantly refer as financial bubbles and crises . In this scenario, the present reflection proposes as research problem the following questions: how is glocal inserted in the reproduction of the financial hypervolatilization in today s economy? What s the social-historical signification of the glocalized hypervolatility? These are the hypotheses designed to those questions: [1] communication massive and interactive media, hereafter converging in the transnational informational vector radicates in the basis of the economy transition to the flexible regime of accumulation and of the financial hypervolatilization in these times, articulated by human life glocalization; and [2] hypervolatilization, as sine qua non condition of contemporary economy, articulates the very mode of accumulation of the late capitalism, which becomes virtualized, denoting also in this area the presence of the crisis of the materiality of existence emerged in the development of the mediatic nets. The objectives of the research are, apart from apprehending the socio-structural mode of glocal operation, to investigate the relation between its presence in economy and the existence of the financial hypervolatilization. This research aims to accomplish these objectives by an exclusively theoretical methodology based on progressive revision of bibliography in the following perspectives: Paul Virilio s sociodromology and its late unfoldings by Eugênio Trivinho, with the concepts of glocal, mediatic visibility and cyberculture; the theoretical post-modernism, according to Fredric Jameson, Perry Anderson and Ciro Marcondes Filho; the financialization of the post-modern capitalism, as explained by David Harvey, Robert Reich and Zygmunt Bauman; and the simulation of real by signical-mediatic saturation, as in Jean Baudrillard s studies. By such characteristics, the research aims to contribute to the development of the studies in cyberculture and communications in Brazil