The voice of capital

Detalhes bibliográficos
Autor(a) principal: Cazeloto, Edilson
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/4720
Resumo: In this book, the author shows the changes that have taken place in Brazilian advertising discourse, mainly since the military coup of 1964. Analyzing advertisements of large companies published in Veja magazine between 1980 and 2002, she explains how the relationship between agencies, advertisers and vehicles created the conditions for the emergence of the “social responsibility” and “quality of life” discourses that predominate in business communication today.
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spelling The voice of capitalA voz do capitaladvertisingdiscoursecapitalismIn this book, the author shows the changes that have taken place in Brazilian advertising discourse, mainly since the military coup of 1964. Analyzing advertisements of large companies published in Veja magazine between 1980 and 2002, she explains how the relationship between agencies, advertisers and vehicles created the conditions for the emergence of the “social responsibility” and “quality of life” discourses that predominate in business communication today.A autora demonstra nesse livro as transformações ocorridas no discurso publicitário brasileiro, principalmente a partir do golpe militar de 1964. Analisando anúncios de grandes empresas publicados na revista Veja entre 1980 e 2002, a autora elucida como as relações entre agências, anunciantes e veículos criaram as condições para o surgimento dos discursos de responsabilidade social e qualidade de vida, que hoje predominam na comunicação empresarial.PEPG COS-PUC-SP2011-01-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/4720Galaxia; No. 20 (2010)GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 20 (2010)1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/4720/3285Cazeloto, Edilsoninfo:eu-repo/semantics/openAccess2024-05-15T14:01:08Zoai:ojs.pkp.sfu.ca:article/4720Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2024-05-15T14:01:08Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The voice of capital
A voz do capital
title The voice of capital
spellingShingle The voice of capital
Cazeloto, Edilson
advertising
discourse
capitalism
title_short The voice of capital
title_full The voice of capital
title_fullStr The voice of capital
title_full_unstemmed The voice of capital
title_sort The voice of capital
author Cazeloto, Edilson
author_facet Cazeloto, Edilson
author_role author
dc.contributor.author.fl_str_mv Cazeloto, Edilson
dc.subject.por.fl_str_mv advertising
discourse
capitalism
topic advertising
discourse
capitalism
description In this book, the author shows the changes that have taken place in Brazilian advertising discourse, mainly since the military coup of 1964. Analyzing advertisements of large companies published in Veja magazine between 1980 and 2002, she explains how the relationship between agencies, advertisers and vehicles created the conditions for the emergence of the “social responsibility” and “quality of life” discourses that predominate in business communication today.
publishDate 2011
dc.date.none.fl_str_mv 2011-01-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/4720
url https://revistas.pucsp.br/index.php/galaxia/article/view/4720
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/4720/3285
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 20 (2010)
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 20 (2010)
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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