Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12111 |
Resumo: | The purpose of this research is to understand the influence of tolerance to crowding as moderating variable in the relationship between negative emotions and responses of consumers to the perception of crowding. Consumers' responses were captured through adaptive strategies and impulse buying. To test the hypothesis of the research was conducted a survey through the internet, with the use of a picture of high-density human supermarket as anchor of respondents buying situation searched. Tests were analyzed using structural equation modeling. The results showed that the negative emotion, response to crowding, does not influence adaptive strategies (coping) and reduces impulse buying when moderate tolerance to crowding. These results contribute to the studies of crowding phenomenon, especially regarding the strategies that consumers use in environments with high human density. |
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Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao CrowdingCrowding Perception; Crowding Tolerance; Emotions; Coping; Impulsive Buy.: percepção de crowding, tolerância ao crowding, emoção, coping, compra por impulsoThe purpose of this research is to understand the influence of tolerance to crowding as moderating variable in the relationship between negative emotions and responses of consumers to the perception of crowding. Consumers' responses were captured through adaptive strategies and impulse buying. To test the hypothesis of the research was conducted a survey through the internet, with the use of a picture of high-density human supermarket as anchor of respondents buying situation searched. Tests were analyzed using structural equation modeling. The results showed that the negative emotion, response to crowding, does not influence adaptive strategies (coping) and reduces impulse buying when moderate tolerance to crowding. These results contribute to the studies of crowding phenomenon, especially regarding the strategies that consumers use in environments with high human density.O objetivo desta pesquisa entender a influncia da tolerncia ao crowding como varivel moderadora na relao entre emoes negativas e respostas dos consumidores percepo de crowding. As respostas dos consumidores foram capturadas por meio de estratgias adaptativas e compra por impulso. Para testar as hipteses da pesquisa foi realizado um survey por meio da internet, com a utilizao de uma foto de supermercado com alta densidade humana como ancoragem dos respondentes a situao de compra pesquisada. Os testes foram analisados com a utilizao de Modelagem de Equao Estrutural. Os resultados evidenciaram que a emoo negativa, resposta ao crowding, no influencia estratgias adaptativas (coping) e diminui compra por impulso, quando moderada pela tolerncia ao crowding. Esses resultados contribuem para os estudos do fenmeno de crowding, principalmente em relao as estratgias que os consumidores utilizam em ambientes com alta densidade humana.Universidade Nove de Julho - Uninove2015-12-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1211110.5585/remark.v14i4.3131ReMark - Revista Brasileira de Marketing; v. 14, n. 4 (2015): Outubro - Dezembro; 545-5562177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12111/5756Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessFerreira, Marlette Cassia OliveiraBizarrias, Flávio Santinoda Silva, Jussara GoulartBrandão, Marcelo Moll2019-02-19T17:41:37Zoai:https://periodicos.uninove.br:article/12111Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:41:37REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding |
title |
Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding |
spellingShingle |
Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding Ferreira, Marlette Cassia Oliveira Crowding Perception; Crowding Tolerance; Emotions; Coping; Impulsive Buy. : percepção de crowding, tolerância ao crowding, emoção, coping, compra por impulso |
title_short |
Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding |
title_full |
Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding |
title_fullStr |
Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding |
title_full_unstemmed |
Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding |
title_sort |
Muvuca na Loja Aumenta Compra por Impulso ou Afasta Consumidores? A Resposta Depende da Tolerância ao Crowding |
author |
Ferreira, Marlette Cassia Oliveira |
author_facet |
Ferreira, Marlette Cassia Oliveira Bizarrias, Flávio Santino da Silva, Jussara Goulart Brandão, Marcelo Moll |
author_role |
author |
author2 |
Bizarrias, Flávio Santino da Silva, Jussara Goulart Brandão, Marcelo Moll |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Ferreira, Marlette Cassia Oliveira Bizarrias, Flávio Santino da Silva, Jussara Goulart Brandão, Marcelo Moll |
dc.subject.por.fl_str_mv |
Crowding Perception; Crowding Tolerance; Emotions; Coping; Impulsive Buy. : percepção de crowding, tolerância ao crowding, emoção, coping, compra por impulso |
topic |
Crowding Perception; Crowding Tolerance; Emotions; Coping; Impulsive Buy. : percepção de crowding, tolerância ao crowding, emoção, coping, compra por impulso |
description |
The purpose of this research is to understand the influence of tolerance to crowding as moderating variable in the relationship between negative emotions and responses of consumers to the perception of crowding. Consumers' responses were captured through adaptive strategies and impulse buying. To test the hypothesis of the research was conducted a survey through the internet, with the use of a picture of high-density human supermarket as anchor of respondents buying situation searched. Tests were analyzed using structural equation modeling. The results showed that the negative emotion, response to crowding, does not influence adaptive strategies (coping) and reduces impulse buying when moderate tolerance to crowding. These results contribute to the studies of crowding phenomenon, especially regarding the strategies that consumers use in environments with high human density. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-12-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12111 10.5585/remark.v14i4.3131 |
url |
https://periodicos.uninove.br/remark/article/view/12111 |
identifier_str_mv |
10.5585/remark.v14i4.3131 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12111/5756 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 14, n. 4 (2015): Outubro - Dezembro; 545-556 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
_version_ |
1799138641571741696 |