Using the Methodological Association Matrix in Marketing Studies

Detalhes bibliográficos
Autor(a) principal: Mazzon, José Afonso
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12424
Resumo: Knowledge created by mankind seems to grow exponentially. The amount of knowledge accumulated in the past one hundred years is possibly higher than the one previously created in the whole period of human civilization. Available information reaches astronomical numbers nowadays, as a mere internet search can verify. How can we classify this knowledge according to its origin or the way it was generated? How much of this accumulated information is, in fact, reliable, valid, trustworthy? Such questions refer to how we acquire knowledge and they point to possible types of knowledge: popular, theological, philosophical, and scientific knowledge.
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spelling Using the Methodological Association Matrix in Marketing StudiesUsing the Methodological Association Matrix in Marketing StudiesKnowledge created by mankind seems to grow exponentially. The amount of knowledge accumulated in the past one hundred years is possibly higher than the one previously created in the whole period of human civilization. Available information reaches astronomical numbers nowadays, as a mere internet search can verify. How can we classify this knowledge according to its origin or the way it was generated? How much of this accumulated information is, in fact, reliable, valid, trustworthy? Such questions refer to how we acquire knowledge and they point to possible types of knowledge: popular, theological, philosophical, and scientific knowledge.Knowledge created by mankind seems to grow exponentially. The amount of knowledge accumulated in the past one hundred years is possibly higher than the one previously created in the whole period of human civilization. Available information reaches astronomical numbers nowadays, as a mere internet search can verify. How can we classify this knowledge according to its origin or the way it was generated? How much of this accumulated information is, in fact, reliable, valid, trustworthy? Such questions refer to how we acquire knowledge and they point to possible types of knowledge: popular, theological, philosophical, and scientific knowledge.Universidade Nove de Julho - Uninove2018-09-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1242410.5585/bjm.v17i5.4175ReMark - Revista Brasileira de Marketing; v. 17, n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos; 747-7702177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12424/5987Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessMazzon, José Afonso2020-01-15T14:17:58Zoai:https://periodicos.uninove.br:article/12424Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2020-01-15T14:17:58REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Using the Methodological Association Matrix in Marketing Studies
Using the Methodological Association Matrix in Marketing Studies
title Using the Methodological Association Matrix in Marketing Studies
spellingShingle Using the Methodological Association Matrix in Marketing Studies
Mazzon, José Afonso
title_short Using the Methodological Association Matrix in Marketing Studies
title_full Using the Methodological Association Matrix in Marketing Studies
title_fullStr Using the Methodological Association Matrix in Marketing Studies
title_full_unstemmed Using the Methodological Association Matrix in Marketing Studies
title_sort Using the Methodological Association Matrix in Marketing Studies
author Mazzon, José Afonso
author_facet Mazzon, José Afonso
author_role author
dc.contributor.author.fl_str_mv Mazzon, José Afonso
description Knowledge created by mankind seems to grow exponentially. The amount of knowledge accumulated in the past one hundred years is possibly higher than the one previously created in the whole period of human civilization. Available information reaches astronomical numbers nowadays, as a mere internet search can verify. How can we classify this knowledge according to its origin or the way it was generated? How much of this accumulated information is, in fact, reliable, valid, trustworthy? Such questions refer to how we acquire knowledge and they point to possible types of knowledge: popular, theological, philosophical, and scientific knowledge.
publishDate 2018
dc.date.none.fl_str_mv 2018-09-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12424
10.5585/bjm.v17i5.4175
url https://periodicos.uninove.br/remark/article/view/12424
identifier_str_mv 10.5585/bjm.v17i5.4175
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12424/5987
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 17, n. 5 (2018): Edição Especial - Pesquisa de Marketing: Estado da Arte e Próximos Passos; 747-770
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
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instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
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