Habits and Preferences of Consumption of People Diagnosed with Depression
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMark - Revista Brasileira de Marketing |
Texto Completo: | https://periodicos.uninove.br/remark/article/view/12258 |
Resumo: | Objective: Studies relating depression and consumption of products in general are still incipient in the consumer behavior literature. With this, the objective of this research was to identify the consumption habits and preferences of individuals diagnosed with some level of depressive disorder. Method: Through a survey, 451 participants answered items related to depression and the consumption of goods and services distributed in twelve categories. To check if the participants had any level of depression, the Beck Depression Inventory (BDI) was applied. Originality/Relevance: Studies that could indicate a profile of the habits of consumption of people with depression were not seen in the literature, since they generally present relatively different or more frequent behaviors of those who do not have the disease, due to their symptoms. With this, it is noticed that there is a theoretical gap in studies that evaluate the effects that this disorder can generate in the general habits and preferences of consumption and in what way the companies can develop actions that improve the well-being of these people. Results: The results revealed that 26.2% of respondents presented some level of depression. It was found that there is a relationship between depression and some specific habits and consumption preferences, which characterizes a specific profile of consumers. Theoretical/methodological contributions: This study contributes to the consumer behavior literature by presenting a frame with more frequent profile, habits and preferences of people with depression, besides pointing out practical possibilities for the development of public and business policies, for the well-being of these individuals in society. |
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Habits and Preferences of Consumption of People Diagnosed with DepressionHábitos e Preferências de Consumo de Pessoas Diagnosticadas com DepressãoDepression. Consumption Habits. Beck Inventory.Depressão. Hábitos de Consumo. Inventário de Beck.Objective: Studies relating depression and consumption of products in general are still incipient in the consumer behavior literature. With this, the objective of this research was to identify the consumption habits and preferences of individuals diagnosed with some level of depressive disorder. Method: Through a survey, 451 participants answered items related to depression and the consumption of goods and services distributed in twelve categories. To check if the participants had any level of depression, the Beck Depression Inventory (BDI) was applied. Originality/Relevance: Studies that could indicate a profile of the habits of consumption of people with depression were not seen in the literature, since they generally present relatively different or more frequent behaviors of those who do not have the disease, due to their symptoms. With this, it is noticed that there is a theoretical gap in studies that evaluate the effects that this disorder can generate in the general habits and preferences of consumption and in what way the companies can develop actions that improve the well-being of these people. Results: The results revealed that 26.2% of respondents presented some level of depression. It was found that there is a relationship between depression and some specific habits and consumption preferences, which characterizes a specific profile of consumers. Theoretical/methodological contributions: This study contributes to the consumer behavior literature by presenting a frame with more frequent profile, habits and preferences of people with depression, besides pointing out practical possibilities for the development of public and business policies, for the well-being of these individuals in society.Objetivo: Estudos relacionando a depresso e o consumo de produtos em geral ainda so incipientes na literatura do comportamento do consumidor. Com isso, o objetivo desta pesquisa foi identificar quais os hbitos e preferncias de consumo de indivduos diagnosticados com algum nvel de transtorno depressivo. Mtodo: Por meio de um survey, 451 participantes responderam a itens relativos depresso e ao consumo de bens e servios distribudos em doze categorias. Para verificar se os participantes apresentavam algum nvel de depresso, aplicou-se o Inventrio de Depresso de Beck-BDI. Originalidade/Relevncia: No se viu na literatura acessada estudos que pudessem indicar um perfil de consumo de pessoas com depresso, j que geralmente elas apresentam comportamentos relativamente distintos ou mais frequentes daqueles que no tem a doena, por conta dos seus sintomas. Com isso, percebe-se que h uma lacuna terica em estudos que avaliem os efeitos que esse transtorno pode gerar nos hbitos gerais e preferncias de consumo e de que modo as empresas podem desenvolver aes que venham melhorar o bem-estar dessas pessoas. Resultados: Os resultados revelaram que 26,2% dos respondentes apresentaram algum nvel de depresso. Constatou-se que h relao entre depresso e alguns hbitos especficos e preferncias de consumo, o que caracteriza um perfil especfico de consumidores. Contribuies tericas/metodolgicas: Este estudo contribui com a literatura do comportamento do consumidor ao apresentar um quadro com perfil mais frequente, hbitos e preferncias de consumo de pessoas com depresso, alm de apontar possibilidades de prticas para o desenvolvimento de polticas pblicas e empresariais, para gerao de bem-estar desses indivduos na sociedade.Universidade Nove de Julho - Uninove2018-09-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1225810.5585/bmj.v17i6.3794ReMark - Revista Brasileira de Marketing; v. 17, n. 6 (2018): Edição Especial Nacional; 881-8942177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12258/5900Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessMelo, Francisco Vicente SalesAlcoforado, Daniela GomesGuedes, Nathália Arraes2019-06-14T18:52:28Zoai:https://periodicos.uninove.br:article/12258Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-06-14T18:52:28REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Habits and Preferences of Consumption of People Diagnosed with Depression Hábitos e Preferências de Consumo de Pessoas Diagnosticadas com Depressão |
title |
Habits and Preferences of Consumption of People Diagnosed with Depression |
spellingShingle |
Habits and Preferences of Consumption of People Diagnosed with Depression Melo, Francisco Vicente Sales Depression. Consumption Habits. Beck Inventory. Depressão. Hábitos de Consumo. Inventário de Beck. |
title_short |
Habits and Preferences of Consumption of People Diagnosed with Depression |
title_full |
Habits and Preferences of Consumption of People Diagnosed with Depression |
title_fullStr |
Habits and Preferences of Consumption of People Diagnosed with Depression |
title_full_unstemmed |
Habits and Preferences of Consumption of People Diagnosed with Depression |
title_sort |
Habits and Preferences of Consumption of People Diagnosed with Depression |
author |
Melo, Francisco Vicente Sales |
author_facet |
Melo, Francisco Vicente Sales Alcoforado, Daniela Gomes Guedes, Nathália Arraes |
author_role |
author |
author2 |
Alcoforado, Daniela Gomes Guedes, Nathália Arraes |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Melo, Francisco Vicente Sales Alcoforado, Daniela Gomes Guedes, Nathália Arraes |
dc.subject.por.fl_str_mv |
Depression. Consumption Habits. Beck Inventory. Depressão. Hábitos de Consumo. Inventário de Beck. |
topic |
Depression. Consumption Habits. Beck Inventory. Depressão. Hábitos de Consumo. Inventário de Beck. |
description |
Objective: Studies relating depression and consumption of products in general are still incipient in the consumer behavior literature. With this, the objective of this research was to identify the consumption habits and preferences of individuals diagnosed with some level of depressive disorder. Method: Through a survey, 451 participants answered items related to depression and the consumption of goods and services distributed in twelve categories. To check if the participants had any level of depression, the Beck Depression Inventory (BDI) was applied. Originality/Relevance: Studies that could indicate a profile of the habits of consumption of people with depression were not seen in the literature, since they generally present relatively different or more frequent behaviors of those who do not have the disease, due to their symptoms. With this, it is noticed that there is a theoretical gap in studies that evaluate the effects that this disorder can generate in the general habits and preferences of consumption and in what way the companies can develop actions that improve the well-being of these people. Results: The results revealed that 26.2% of respondents presented some level of depression. It was found that there is a relationship between depression and some specific habits and consumption preferences, which characterizes a specific profile of consumers. Theoretical/methodological contributions: This study contributes to the consumer behavior literature by presenting a frame with more frequent profile, habits and preferences of people with depression, besides pointing out practical possibilities for the development of public and business policies, for the well-being of these individuals in society. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-09-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Peer-reviewed Article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12258 10.5585/bmj.v17i6.3794 |
url |
https://periodicos.uninove.br/remark/article/view/12258 |
identifier_str_mv |
10.5585/bmj.v17i6.3794 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/remark/article/view/12258/5900 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2019 Revista Brasileira de Marketing – Remark |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
ReMark - Revista Brasileira de Marketing; v. 17, n. 6 (2018): Edição Especial Nacional; 881-894 2177-5184 reponame:REMark - Revista Brasileira de Marketing instname:Universidade Nove de Julho (UNINOVE) instacron:RBM |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
RBM |
institution |
RBM |
reponame_str |
REMark - Revista Brasileira de Marketing |
collection |
REMark - Revista Brasileira de Marketing |
repository.name.fl_str_mv |
REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org |
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1799138641569644544 |