Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop

Detalhes bibliográficos
Autor(a) principal: Endo, Gustavo Yuho
Data de Publicação: 2016
Outros Autores: Carvalho, Leonardo de, Johann, Jerry, Bertolini, Geysler Rogis Flor
Tipo de documento: Artigo
Idioma: por
Título da fonte: REMark - Revista Brasileira de Marketing
Texto Completo: https://periodicos.uninove.br/remark/article/view/12134
Resumo: The aim of this study is identify the profile of potential environmentally friendly customer service of an auto repair shop. This research is quantitative and it was applied as methodology the implementation of the data collection form, followed by unidimensional and dimensional analysis (independence test). Questions such as age, education level and family income were identified as significant variables regarding environmental issues. The age variable had significant relationships with the variables: valuation manufacturers that have environmental actions and how the individual is willing to pay more for a product or service that offered by an environmentally friendly company. The variable level of education had a significant relationship with the variables: valuation of products / packaging made from recycled material and as the individual is willing to pay more for a product or service offered by an environmentally friendly company. The family income variable had a significant relationship with the variable: enhancement of products / packaging made from recycled material.
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spelling Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair ShopIdentificação do Perfil de Potenciais Clientes de Serviços Ambientalmente Corretos de uma Oficina MecânicaMachine Shop; Waste Management; Consumer Behavior.Oficina Mecânica; Gestão de Resíduos; Comportamento do Consumidor.The aim of this study is identify the profile of potential environmentally friendly customer service of an auto repair shop. This research is quantitative and it was applied as methodology the implementation of the data collection form, followed by unidimensional and dimensional analysis (independence test). Questions such as age, education level and family income were identified as significant variables regarding environmental issues. The age variable had significant relationships with the variables: valuation manufacturers that have environmental actions and how the individual is willing to pay more for a product or service that offered by an environmentally friendly company. The variable level of education had a significant relationship with the variables: valuation of products / packaging made from recycled material and as the individual is willing to pay more for a product or service offered by an environmentally friendly company. The family income variable had a significant relationship with the variable: enhancement of products / packaging made from recycled material.O objetivo do presente estudo identificar o perfil de potencias clientes de servios ambientalmente corretos de uma oficina mecnica. A pesquisa quantitativa e a metodologia aplicada foi aplicao do formulrio de coleta de dados, seguida de anlise unidimensional e bidimensional (teste de independncia). As questes como: idade, nvel de escolaridade e renda familiar foram identificadas como variveis significativas em relao s questes ambientais. A varivel idade teve relaes significativas com as variveis: valorizao de fabricantes que possuem aes ambientais e o quanto o indivduo est disposto a pagar mais por um produto ou servio ofertado por uma empresa ambientalmente correta. A varivel nvel de escolaridade obteve relao significativa com as variveis: valorizao de produtos/embalagens fabricados com materiais reciclados e quanto o indivduo est disposto a pagar mais por um produto ou servio ofertado por uma empresa ambientalmente correta. A varivel renda familiar obteve relao significativa com a varivel: valorizao de produtos/embalagens fabricados com materiais reciclados.Universidade Nove de Julho - Uninove2016-09-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesPeer-reviewed Articleapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1213410.5585/remark.v15i3.3154ReMark - Revista Brasileira de Marketing; v. 15, n. 3 (2016): Julho - Setembro; 329-3392177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMporhttps://periodicos.uninove.br/remark/article/view/12134/5779Direitos autorais 2019 Revista Brasileira de Marketing – Remarkinfo:eu-repo/semantics/openAccessEndo, Gustavo YuhoCarvalho, Leonardo deJohann, JerryBertolini, Geysler Rogis Flor2019-02-19T17:40:36Zoai:https://periodicos.uninove.br:article/12134Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2019-02-19T17:40:36REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop
Identificação do Perfil de Potenciais Clientes de Serviços Ambientalmente Corretos de uma Oficina Mecânica
title Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop
spellingShingle Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop
Endo, Gustavo Yuho
Machine Shop; Waste Management; Consumer Behavior.
Oficina Mecânica; Gestão de Resíduos; Comportamento do Consumidor.
title_short Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop
title_full Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop
title_fullStr Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop
title_full_unstemmed Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop
title_sort Identification of the Profile of Environmentally-Friendly Services Customers of an Auto Repair Shop
author Endo, Gustavo Yuho
author_facet Endo, Gustavo Yuho
Carvalho, Leonardo de
Johann, Jerry
Bertolini, Geysler Rogis Flor
author_role author
author2 Carvalho, Leonardo de
Johann, Jerry
Bertolini, Geysler Rogis Flor
author2_role author
author
author
dc.contributor.author.fl_str_mv Endo, Gustavo Yuho
Carvalho, Leonardo de
Johann, Jerry
Bertolini, Geysler Rogis Flor
dc.subject.por.fl_str_mv Machine Shop; Waste Management; Consumer Behavior.
Oficina Mecânica; Gestão de Resíduos; Comportamento do Consumidor.
topic Machine Shop; Waste Management; Consumer Behavior.
Oficina Mecânica; Gestão de Resíduos; Comportamento do Consumidor.
description The aim of this study is identify the profile of potential environmentally friendly customer service of an auto repair shop. This research is quantitative and it was applied as methodology the implementation of the data collection form, followed by unidimensional and dimensional analysis (independence test). Questions such as age, education level and family income were identified as significant variables regarding environmental issues. The age variable had significant relationships with the variables: valuation manufacturers that have environmental actions and how the individual is willing to pay more for a product or service that offered by an environmentally friendly company. The variable level of education had a significant relationship with the variables: valuation of products / packaging made from recycled material and as the individual is willing to pay more for a product or service offered by an environmentally friendly company. The family income variable had a significant relationship with the variable: enhancement of products / packaging made from recycled material.
publishDate 2016
dc.date.none.fl_str_mv 2016-09-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Peer-reviewed Article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/12134
10.5585/remark.v15i3.3154
url https://periodicos.uninove.br/remark/article/view/12134
identifier_str_mv 10.5585/remark.v15i3.3154
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/12134/5779
dc.rights.driver.fl_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2019 Revista Brasileira de Marketing – Remark
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
publisher.none.fl_str_mv Universidade Nove de Julho - Uninove
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 15, n. 3 (2016): Julho - Setembro; 329-339
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1799138641934548992

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