Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear company
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/23255 |
Resumo: | Back in the days, Internationalization was a process exclusive to companies of great dimension. It requires a rather high amount of resources, reason why it was difficult and expensive for smaller companies to achieve. However, as the years went by, communication channels have improved and the world has become closer as information costs decreased. Given this, nowadays not only big multinationals but also Micro, Small and Medium Enterprises (SME’s) have increased its operations abroad. If in the past internationalizing was considered an option, but some support that it has become a necessity given the high market concentration across many industries. Nevertheless, although it is advantageous to expand operations, it doesn’t mean it has become an easy process. In fact, SME’s still face several obstacles that must be considered and tackled. As an example of the previous lines, I found Miitik. Miitik is a retailing beachwear start-up based in Portugal. The company started its operations 4 years ago and currently operates only in Portugal. Although it has sold some products abroad, it is not representative at all in the total sales. At the moment, the beachwear industry in Portugal is rather saturated both by big multinationals and also by other small actors, as Miitik. Due to this, Miitik has been struggling to achieve its financial goals. One of the options would be to internationalize, however the company is lacking resources and some insights about with countries to chase. This thesis has the aim to support Miitik with its International Market Selection. |
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Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear companyDomínio/Área Científica::Ciências Sociais::Economia e GestãoBack in the days, Internationalization was a process exclusive to companies of great dimension. It requires a rather high amount of resources, reason why it was difficult and expensive for smaller companies to achieve. However, as the years went by, communication channels have improved and the world has become closer as information costs decreased. Given this, nowadays not only big multinationals but also Micro, Small and Medium Enterprises (SME’s) have increased its operations abroad. If in the past internationalizing was considered an option, but some support that it has become a necessity given the high market concentration across many industries. Nevertheless, although it is advantageous to expand operations, it doesn’t mean it has become an easy process. In fact, SME’s still face several obstacles that must be considered and tackled. As an example of the previous lines, I found Miitik. Miitik is a retailing beachwear start-up based in Portugal. The company started its operations 4 years ago and currently operates only in Portugal. Although it has sold some products abroad, it is not representative at all in the total sales. At the moment, the beachwear industry in Portugal is rather saturated both by big multinationals and also by other small actors, as Miitik. Due to this, Miitik has been struggling to achieve its financial goals. One of the options would be to internationalize, however the company is lacking resources and some insights about with countries to chase. This thesis has the aim to support Miitik with its International Market Selection.No passado, Internacionalização era um processo adoptado essencialmente por grandes multinacionais. Tal acontecia, pois consiste num processo que involve diversos recursos, o que tornava bastante dificil e dispendioso para pequenas empresas de obter. No entanto, com o decorrer dos anos, os canais de comunicação evoluiram bastante, o que levou a que a obtenção de informação se tenha tornado mais fácil e o mundo tenha ficado mais próximo. Posto isto, hoje em dia não apenas as grandes multinacionais, mas também as pequenas e médias empresas têm expandido as suas operações no estrangeiro. Se no passado internacionalização era considerado uma opção, hoje em dia é uma necessidade. Ainda que internacionalizar seja de facto vantajoso, não significa que seja um processo fácil, viste que continuam a existir diversas barreiras no processo. Como exemplo do previamente exposto, temos a Miitik, uma start-up de comércio de fatos de banho sediada em Portugal. A empresa iniciou as suas operarações há 4 anos e atua principalmente no mercado português. Apesar de ter efectuado algumas vendas no estrangeiro, estas não são representativas no total de vendas. Actualmente, a indústria de fatos de banho em Portugal, encontra-se especialmente saturada tanto por grandes multinacionais como por PME’s. Por consequente, a empresa não tem conseguido alcançar os resultados desejados. Uma das soluções passaria por expandir as suas operações no estrangeiro, no entanto a empresa escasseia em recursos e tem pouco conhecimento acerca de mercados estrangeiros. Esta tese tem o objectivo de ajudar a Miitik quanto à sua selecção de mercados.Lino, Rute Sofia Barbosa XavierVeritati - Repositório Institucional da Universidade Católica PortuguesaMelo, Miguel de Albuquerque e2017-10-27T09:47:40Z2017-10-1320172017-10-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/23255TID:201748797enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:29:19Zoai:repositorio.ucp.pt:10400.14/23255Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:19:09.786165Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear company |
title |
Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear company |
spellingShingle |
Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear company Melo, Miguel de Albuquerque e Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear company |
title_full |
Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear company |
title_fullStr |
Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear company |
title_full_unstemmed |
Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear company |
title_sort |
Operationalizing psychic distance International Market Selection based on a knowledge perspective : the case of Miitik, a Portuguese beachwear company |
author |
Melo, Miguel de Albuquerque e |
author_facet |
Melo, Miguel de Albuquerque e |
author_role |
author |
dc.contributor.none.fl_str_mv |
Lino, Rute Sofia Barbosa Xavier Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Melo, Miguel de Albuquerque e |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Back in the days, Internationalization was a process exclusive to companies of great dimension. It requires a rather high amount of resources, reason why it was difficult and expensive for smaller companies to achieve. However, as the years went by, communication channels have improved and the world has become closer as information costs decreased. Given this, nowadays not only big multinationals but also Micro, Small and Medium Enterprises (SME’s) have increased its operations abroad. If in the past internationalizing was considered an option, but some support that it has become a necessity given the high market concentration across many industries. Nevertheless, although it is advantageous to expand operations, it doesn’t mean it has become an easy process. In fact, SME’s still face several obstacles that must be considered and tackled. As an example of the previous lines, I found Miitik. Miitik is a retailing beachwear start-up based in Portugal. The company started its operations 4 years ago and currently operates only in Portugal. Although it has sold some products abroad, it is not representative at all in the total sales. At the moment, the beachwear industry in Portugal is rather saturated both by big multinationals and also by other small actors, as Miitik. Due to this, Miitik has been struggling to achieve its financial goals. One of the options would be to internationalize, however the company is lacking resources and some insights about with countries to chase. This thesis has the aim to support Miitik with its International Market Selection. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-10-27T09:47:40Z 2017-10-13 2017 2017-10-13T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/23255 TID:201748797 |
url |
http://hdl.handle.net/10400.14/23255 |
identifier_str_mv |
TID:201748797 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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