Integrating social responsability oractices into corporate strategy : growing with the community : the case of Delta Cafés

• Autor(a) principal: Miranda, Ana Raquel Cortez
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/17586
• topic: Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The main aim of this dissertation is to study how Corporate Social Responsibility (CSR) is integrated in companies, with special focus on the interaction between the corporation itself and the local community. The problem statement relies on understanding how does this may create a win-win situation in the long-term. In order to comply with these objectives, a teaching case was built, based on Delta Cafés, a Portuguese company in the coffee industry, which has always been adopting these practices and has great impact in its local community. The challenge faced translates how CSR, when strategically taken, can simultaneously create economic and social value. This approach may diminish the threat of an economic crisis in social responsibility practices. The dissertation concludes that Delta has been developing a win-win relationship with its community and is on the path to shared value creation. The dissertation is structured in five main chapters: (1) Introduction, referring to aim, scope and methodology; (2) Literature Review, addressing the academic background for strategic CSR and corporate community involvement; (3) Case Study, presenting Delta's CSR practices; (4) Teaching Notes, including how theory can be applied in the case study and providing guidance questions for Professors; (5) Conclusions, Limitations and Future Research, discussing the relevance of taking a strategic and shared value approach to CSR.