A mobile CRM development for real estate

• Autor(a) principal: Antão, João Pedro Beato
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/22084
• topic: Information systems; Real estate; CRM Customer relationship management -- CRM Customer relationship management; Mobile application; Sistema de informação; Sector imobiliário; Aplicação móvel

Real estate (RE) agents are professionals who need up-to-date and accurate information about their clients in order to maintain profitable and long-lasting relationships with each of them to prosper in such a competitive industry. The research focuses on one problem: unexistance of mobile solution, adapted to the needs of RE agents, that integrates only their needed features. The creation of this allows them to improve their performance and optimize their results, making it possible to invest more time in building relationships and less in secretarial tasks. The importance of solving this problem is related to the importance of optimizing work and resources in a highly abundant information industry. Through this service digitalization, the productivity and performance of RE agents can be improved. The research consists in the development of a Costumer Relationship Management (CRM) for mobile devices capable of managing information about the customers and business partners of each user, which provides agenda services and also a visual information system capable of showing the progress of the agent and other statistical analysis. All functionalities implemented were collected through 15 face-to-face interviews and validated with seven videoconference interviews. All of them were made using different specialists. For the development and evaluation of this artifact was followed the DSR methodology corresponding to each interview made to an iteration of this model. It was verified that the mobile CRM solution is an added value in terms of customer portfolio management, enhancing the development of their relationships, and in monitoring the performance of professionals.