Business plan: Creative country house

• Autor(a) principal: Sampaio, Maria Inês Soares Amaral
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/6573
• topic: Business plan; Ecotourism; Entrepreneurship; Creativity; Plano de negócio; Ecoturismo; Empreendedorismo; Criatividade

Tourism is a fast growing industry and ecotourism is its fastest growing component at an average annual rate of 7%. The demand for ecotourism and nature based products will continue to increase in future. The consumer is dissatisfied with traditional mainstream tourism products and aims to have meaningful experiences where he can learn and is challenged. Moreover, the consumers are demanding for more environmental friendly trips, want to travel to natural areas that are protected and being there, they wish to get in contact with the local community and learn about their culture. The following dissertation intends to be a business plan about a start-up company, the Creative Country House. This company will be more than an ecotourism facility. The Creative Country House wants to become a retreat, visited regularly by demanding customers who want to enjoy the nature and desire for differentiated experience. Creative Country House is the best choice for people that want to escape from the ordinary, to celebrate a special occasion or nothing less than live a meaningful and self-growing experience surrounded and in harmony with Mother Nature.