International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and Malaysia

Detalhes bibliográficos
Autor(a) principal: Lüders, Janine
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/161314
Resumo: This research paper, “International Expansion Strategy of BrandHero into Asia”, assesses Brand Hero’s business model and operations in Europe and further analyses the company’s potential for new business opportunities in Asia. Further, possible markets for market entry are critically evaluated. Singapore, the most attractive Asian market for BrandHero’s expansion, promises the most favourable conditions, followed by South Korea and Malaysia. Afterwards, the paper proposes market entry recommendations and country specific in-depth knowledge of each market, enabling Brand Hero to thrive internationally in the particular Amazon market while differentiating itself from the competition through the application of key business strategies.
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spelling International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and MalaysiaInternational market selectionE-commerceAsian marketsMarket entryAmazon FBAAmazon aggregatorsSingaporeSouth KoreaMalaysiaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis research paper, “International Expansion Strategy of BrandHero into Asia”, assesses Brand Hero’s business model and operations in Europe and further analyses the company’s potential for new business opportunities in Asia. Further, possible markets for market entry are critically evaluated. Singapore, the most attractive Asian market for BrandHero’s expansion, promises the most favourable conditions, followed by South Korea and Malaysia. Afterwards, the paper proposes market entry recommendations and country specific in-depth knowledge of each market, enabling Brand Hero to thrive internationally in the particular Amazon market while differentiating itself from the competition through the application of key business strategies.Harrison, AndrewRUNLüders, Janine2023-12-15T15:36:58Z2022-12-162022-12-162022-12-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161314TID:203317394enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:13Zoai:run.unl.pt:10362/161314Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:29.287738Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and Malaysia
title International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and Malaysia
spellingShingle International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and Malaysia
Lüders, Janine
International market selection
E-commerce
Asian markets
Market entry
Amazon FBA
Amazon aggregators
Singapore
South Korea
Malaysia
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and Malaysia
title_full International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and Malaysia
title_fullStr International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and Malaysia
title_full_unstemmed International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and Malaysia
title_sort International expansion strategy of BrandHero to Asia: market entry strategy for BrandHero in Singapore, South Korea, and Malaysia
author Lüders, Janine
author_facet Lüders, Janine
author_role author
dc.contributor.none.fl_str_mv Harrison, Andrew
RUN
dc.contributor.author.fl_str_mv Lüders, Janine
dc.subject.por.fl_str_mv International market selection
E-commerce
Asian markets
Market entry
Amazon FBA
Amazon aggregators
Singapore
South Korea
Malaysia
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International market selection
E-commerce
Asian markets
Market entry
Amazon FBA
Amazon aggregators
Singapore
South Korea
Malaysia
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This research paper, “International Expansion Strategy of BrandHero into Asia”, assesses Brand Hero’s business model and operations in Europe and further analyses the company’s potential for new business opportunities in Asia. Further, possible markets for market entry are critically evaluated. Singapore, the most attractive Asian market for BrandHero’s expansion, promises the most favourable conditions, followed by South Korea and Malaysia. Afterwards, the paper proposes market entry recommendations and country specific in-depth knowledge of each market, enabling Brand Hero to thrive internationally in the particular Amazon market while differentiating itself from the competition through the application of key business strategies.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-16
2022-12-16
2022-12-16T00:00:00Z
2023-12-15T15:36:58Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161314
TID:203317394
url http://hdl.handle.net/10362/161314
identifier_str_mv TID:203317394
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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