How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process

Detalhes bibliográficos
Autor(a) principal: Resende, Margarida Mateus Lopes Neno de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145419
Resumo: The growth of the online luxury second-hand market has increased the interest of luxury brands and retailers in the market. This work project aims to explore how to activate the seller side of luxury consumers for the “Net-a-Porter x Reflaunt” partnership, through qualitative research. “Net-a-Porter Expert” clients are the ones with more potential to engage with the partnership despite not actively participating in resale. Underlining these clients’ needs in every touch-point of their consumer decision journey for resale, from the research insights gathered, the “post-activation” resale process relies on the urgency in addressing consumers’ need for an easy and seamless experience, on building trust and transparency values and delivering a curated resale experience to their profile
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spelling How to activate the net-a-porter X reflaunt resale partnership: post-activation resale processFashionStatusResaleLuxury e-CommerceNet-a-porterLuxury fashionSecondhandPre-ownedConsumer decision journeySecondhand luxury sellersReflauntResale-as-a-serviceCommunication strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe growth of the online luxury second-hand market has increased the interest of luxury brands and retailers in the market. This work project aims to explore how to activate the seller side of luxury consumers for the “Net-a-Porter x Reflaunt” partnership, through qualitative research. “Net-a-Porter Expert” clients are the ones with more potential to engage with the partnership despite not actively participating in resale. Underlining these clients’ needs in every touch-point of their consumer decision journey for resale, from the research insights gathered, the “post-activation” resale process relies on the urgency in addressing consumers’ need for an easy and seamless experience, on building trust and transparency values and delivering a curated resale experience to their profileRisques, InêsRUNResende, Margarida Mateus Lopes Neno de2022-11-11T12:08:05Z2022-01-182021-12-172022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145419TID:203083296enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:48Zoai:run.unl.pt:10362/145419Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:04.567215Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process
title How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process
spellingShingle How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process
Resende, Margarida Mateus Lopes Neno de
Fashion
Status
Resale
Luxury e-Commerce
Net-a-porter
Luxury fashion
Secondhand
Pre-owned
Consumer decision journey
Secondhand luxury sellers
Reflaunt
Resale-as-a-service
Communication strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process
title_full How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process
title_fullStr How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process
title_full_unstemmed How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process
title_sort How to activate the net-a-porter X reflaunt resale partnership: post-activation resale process
author Resende, Margarida Mateus Lopes Neno de
author_facet Resende, Margarida Mateus Lopes Neno de
author_role author
dc.contributor.none.fl_str_mv Risques, Inês
RUN
dc.contributor.author.fl_str_mv Resende, Margarida Mateus Lopes Neno de
dc.subject.por.fl_str_mv Fashion
Status
Resale
Luxury e-Commerce
Net-a-porter
Luxury fashion
Secondhand
Pre-owned
Consumer decision journey
Secondhand luxury sellers
Reflaunt
Resale-as-a-service
Communication strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Fashion
Status
Resale
Luxury e-Commerce
Net-a-porter
Luxury fashion
Secondhand
Pre-owned
Consumer decision journey
Secondhand luxury sellers
Reflaunt
Resale-as-a-service
Communication strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The growth of the online luxury second-hand market has increased the interest of luxury brands and retailers in the market. This work project aims to explore how to activate the seller side of luxury consumers for the “Net-a-Porter x Reflaunt” partnership, through qualitative research. “Net-a-Porter Expert” clients are the ones with more potential to engage with the partnership despite not actively participating in resale. Underlining these clients’ needs in every touch-point of their consumer decision journey for resale, from the research insights gathered, the “post-activation” resale process relies on the urgency in addressing consumers’ need for an easy and seamless experience, on building trust and transparency values and delivering a curated resale experience to their profile
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-11-11T12:08:05Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145419
TID:203083296
url http://hdl.handle.net/10362/145419
identifier_str_mv TID:203083296
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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