Visual cross-platform analysis
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2019 |
| Outros Autores: | , , , , , |
| Tipo de documento: | Artigo |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | https://doi.org/10.1080/1369118X.2018.1486871 |
Resumo: | UIDB/05021/2020 UIDP/05021/2020 |
| id |
RCAP_1e68e666f4d028837c5f9da69a1e6f2c |
|---|---|
| oai_identifier_str |
oai:run.unl.pt:10362/66360 |
| network_acronym_str |
RCAP |
| network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| repository_id_str |
7160 |
| spelling |
Visual cross-platform analysisdigital methods to research social media imagesClimate changeResearch methodologySocial mediaVisual analysisCommunicationLibrary and Information SciencesSDG 13 - Climate ActionUIDB/05021/2020 UIDP/05021/2020Analysis of social media using digital methods is a flourishing approach. However, the relatively easy availability of data collected via platform application programming interfaces has arguably led to the predominance of single-platform research of social media. Such research has also privileged the role of text in social media analysis, as a form of data that is more readily gathered and searchable than images. In this paper, we challenge both of these prevailing forms of social media research by outlining a methodology for visual cross-platform analysis (VCPA), defined as the study of still and moving images across two or more social media platforms. Our argument contains three steps. First, we argue that cross-platform analysis addresses a gap in research methods in that it acknowledges the interplay between a social phenomenon under investigation and the medium within which it is being researched, thus illuminating the different affordances and cultures of web platforms. Second, we build on the literature on multimodal communication and platform vernacular to provide a rationale for incorporating the visual into cross-platform analysis. Third, we reflect on an experimental cross-platform analysis of images within social media posts (n = 471,033) used to communicate climate change to advance different modes of macro- and meso-levels of analysis that are natively visual: image-text networks, image plots and composite images. We conclude by assessing the research pathways opened up by VCPA, delineating potential contributions to empirical research and theory and the potential impact on practitioners of social media communication.Instituto de Comunicação da NOVA (ICNOVA)RUNPearce, WarrenÖzkula, Suay M.Greene, Amanda K.Teeling, LaurenBansard, Jennifer S.Omena, Janna JoceliRabello, Elaine Teixeira2019-04-11T22:10:58Z20202020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article20application/pdfhttps://doi.org/10.1080/1369118X.2018.1486871eng1369-118XPURE: 11791614http://www.scopus.com/inward/record.url?scp=85048867931&partnerID=8YFLogxKhttps://doi.org/10.1080/1369118X.2018.1486871info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:31:36Zoai:run.unl.pt:10362/66360Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:30.741363Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Visual cross-platform analysis digital methods to research social media images |
| title |
Visual cross-platform analysis |
| spellingShingle |
Visual cross-platform analysis Pearce, Warren Climate change Research methodology Social media Visual analysis Communication Library and Information Sciences SDG 13 - Climate Action |
| title_short |
Visual cross-platform analysis |
| title_full |
Visual cross-platform analysis |
| title_fullStr |
Visual cross-platform analysis |
| title_full_unstemmed |
Visual cross-platform analysis |
| title_sort |
Visual cross-platform analysis |
| author |
Pearce, Warren |
| author_facet |
Pearce, Warren Özkula, Suay M. Greene, Amanda K. Teeling, Lauren Bansard, Jennifer S. Omena, Janna Joceli Rabello, Elaine Teixeira |
| author_role |
author |
| author2 |
Özkula, Suay M. Greene, Amanda K. Teeling, Lauren Bansard, Jennifer S. Omena, Janna Joceli Rabello, Elaine Teixeira |
| author2_role |
author author author author author author |
| dc.contributor.none.fl_str_mv |
Instituto de Comunicação da NOVA (ICNOVA) RUN |
| dc.contributor.author.fl_str_mv |
Pearce, Warren Özkula, Suay M. Greene, Amanda K. Teeling, Lauren Bansard, Jennifer S. Omena, Janna Joceli Rabello, Elaine Teixeira |
| dc.subject.por.fl_str_mv |
Climate change Research methodology Social media Visual analysis Communication Library and Information Sciences SDG 13 - Climate Action |
| topic |
Climate change Research methodology Social media Visual analysis Communication Library and Information Sciences SDG 13 - Climate Action |
| description |
UIDB/05021/2020 UIDP/05021/2020 |
| publishDate |
2019 |
| dc.date.none.fl_str_mv |
2019-04-11T22:10:58Z 2020 2020-01-01T00:00:00Z |
| dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
https://doi.org/10.1080/1369118X.2018.1486871 |
| url |
https://doi.org/10.1080/1369118X.2018.1486871 |
| dc.language.iso.fl_str_mv |
eng |
| language |
eng |
| dc.relation.none.fl_str_mv |
1369-118X PURE: 11791614 http://www.scopus.com/inward/record.url?scp=85048867931&partnerID=8YFLogxK https://doi.org/10.1080/1369118X.2018.1486871 |
| dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
20 application/pdf |
| dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
| instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
| instacron_str |
RCAAP |
| institution |
RCAAP |
| reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
| repository.mail.fl_str_mv |
|
| _version_ |
1799137966542553088 |