The growth strategies of independent luxury companies

Detalhes bibliográficos
Autor(a) principal: Thelen, Hendrik Maximilian
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/38518
Resumo: Today, the luxury industry mostly can be seen as made of few players, also being referred to as conglomerates. When companies grow within the luxury market, they usually belong to or are acquired by large conglomerates such as LVMH, Kering or Richemont. However, we do not know how independent luxury companies can grow in this competitive environment. To fill this gap, this thesis answers the following research question: how can independent luxury companies grow? I conducted a comparative case study on three brands. The results show that independent companies pursue different strategies for growth within the market, resulting from the fact that the companies use effects that are unique to their identity as an independent company; such as purpose, agility, and authenticity. In addition, the brand identity is deeply rooted within the corporate structure, and outsiders, such as shareholders, do not need to be primarily satisfied.
id RCAP_3ad2b0f2e59be54ff27cec36ede48db3
oai_identifier_str oai:repositorio.ucp.pt:10400.14/38518
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling The growth strategies of independent luxury companiesLuxuryGrowthIndependent companiesLuxury marketLuxury structureDomínio/Área Científica::Ciências Sociais::Economia e GestãoToday, the luxury industry mostly can be seen as made of few players, also being referred to as conglomerates. When companies grow within the luxury market, they usually belong to or are acquired by large conglomerates such as LVMH, Kering or Richemont. However, we do not know how independent luxury companies can grow in this competitive environment. To fill this gap, this thesis answers the following research question: how can independent luxury companies grow? I conducted a comparative case study on three brands. The results show that independent companies pursue different strategies for growth within the market, resulting from the fact that the companies use effects that are unique to their identity as an independent company; such as purpose, agility, and authenticity. In addition, the brand identity is deeply rooted within the corporate structure, and outsiders, such as shareholders, do not need to be primarily satisfied.Hoje em dia, a indústria do luxo pode ser vista principalmente como sendo feita de poucos intervenientes, sendo também referida como conglomerados. Quando as empresas crescem no mercado do luxo, normalmente pertencem ou são adquiridas por grandes conglomerados como a LVMH, Kering ou Richemont. No entanto, não sabemos como as empresas de luxo independentes podem crescer neste ambiente competitivo. Para preencher esta lacuna, esta tese responde à seguinte questão de investigação: como é que as empresas de luxo independentes crescem? Realizei um estudo de caso comparativo em três marcas. Os resultados mostram que as empresas independentes seguem diferentes estratégias de crescimento dentro do mercado, resultantes do facto de as empresas utilizarem efeitos que são únicos à sua identidade como empresa independente, tais como finalidade, agilidade e autenticidade. Além disso, a identidade da marca está profundamente enraizada na estrutura da empresa, e as pessoas de fora, como os accionistas, não precisam de ser satisfeitas em primeiro lugar.Leglise, LaureVeritati - Repositório Institucional da Universidade Católica PortuguesaThelen, Hendrik Maximilian2023-01-04T01:30:33Z2022-01-262022-012022-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/38518TID:202965139enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:44:01Zoai:repositorio.ucp.pt:10400.14/38518Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:31:27.407208Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The growth strategies of independent luxury companies
title The growth strategies of independent luxury companies
spellingShingle The growth strategies of independent luxury companies
Thelen, Hendrik Maximilian
Luxury
Growth
Independent companies
Luxury market
Luxury structure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The growth strategies of independent luxury companies
title_full The growth strategies of independent luxury companies
title_fullStr The growth strategies of independent luxury companies
title_full_unstemmed The growth strategies of independent luxury companies
title_sort The growth strategies of independent luxury companies
author Thelen, Hendrik Maximilian
author_facet Thelen, Hendrik Maximilian
author_role author
dc.contributor.none.fl_str_mv Leglise, Laure
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Thelen, Hendrik Maximilian
dc.subject.por.fl_str_mv Luxury
Growth
Independent companies
Luxury market
Luxury structure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Luxury
Growth
Independent companies
Luxury market
Luxury structure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Today, the luxury industry mostly can be seen as made of few players, also being referred to as conglomerates. When companies grow within the luxury market, they usually belong to or are acquired by large conglomerates such as LVMH, Kering or Richemont. However, we do not know how independent luxury companies can grow in this competitive environment. To fill this gap, this thesis answers the following research question: how can independent luxury companies grow? I conducted a comparative case study on three brands. The results show that independent companies pursue different strategies for growth within the market, resulting from the fact that the companies use effects that are unique to their identity as an independent company; such as purpose, agility, and authenticity. In addition, the brand identity is deeply rooted within the corporate structure, and outsiders, such as shareholders, do not need to be primarily satisfied.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-26
2022-01
2022-01-26T00:00:00Z
2023-01-04T01:30:33Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/38518
TID:202965139
url http://hdl.handle.net/10400.14/38518
identifier_str_mv TID:202965139
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799132037345443840

Registros relacionados