The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/11110/2814 |
Resumo: | This paper focuses on the case study of Escola Oficina (EO), a non-profit, socially-oriented organization that supports unemployed citizens by offering training and employability in the fields of sewing and cartonboard making, with an emphasis on circular economy and environmental sustainability. Although EO is successful in training and integrating their trainees into the job market, it faces external commu-nication challenges and issues selling its products. This study aims, therefore, to tackle the stigma associated with unemployed individuals, while promoting the high production quality of its products. The adopted strategy was to create an online store to, thus, promote the products produced by EO’s trainees. This study focused on Interface Design and in the identification of the requirements and strategies that best help to fight the prejudice that traditionally lives amongst citizens associated with products that are produced in the context of social institutions. This project adopted a Design Thinking methodology, using a user-centered approach that was validated through usability tests. The results obtained are intended to serve as a basis for potential replication in analogous cases. |
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The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola OficinaDesign de interfacesPlataforma digitalE-commerceThis paper focuses on the case study of Escola Oficina (EO), a non-profit, socially-oriented organization that supports unemployed citizens by offering training and employability in the fields of sewing and cartonboard making, with an emphasis on circular economy and environmental sustainability. Although EO is successful in training and integrating their trainees into the job market, it faces external commu-nication challenges and issues selling its products. This study aims, therefore, to tackle the stigma associated with unemployed individuals, while promoting the high production quality of its products. The adopted strategy was to create an online store to, thus, promote the products produced by EO’s trainees. This study focused on Interface Design and in the identification of the requirements and strategies that best help to fight the prejudice that traditionally lives amongst citizens associated with products that are produced in the context of social institutions. This project adopted a Design Thinking methodology, using a user-centered approach that was validated through usability tests. The results obtained are intended to serve as a basis for potential replication in analogous cases.Springer2024-02-14T15:01:16Z2024-02-142024-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/2814http://hdl.handle.net/11110/2814engLobo, RitaMartins, NunoPereira, LeonardoBrandão, Danielinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-15T07:28:21Zoai:ciencipca.ipca.pt:11110/2814Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:38:16.735825Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina |
title |
The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina |
spellingShingle |
The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina Lobo, Rita Design de interfaces Plataforma digital E-commerce |
title_short |
The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina |
title_full |
The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina |
title_fullStr |
The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina |
title_full_unstemmed |
The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina |
title_sort |
The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina |
author |
Lobo, Rita |
author_facet |
Lobo, Rita Martins, Nuno Pereira, Leonardo Brandão, Daniel |
author_role |
author |
author2 |
Martins, Nuno Pereira, Leonardo Brandão, Daniel |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Lobo, Rita Martins, Nuno Pereira, Leonardo Brandão, Daniel |
dc.subject.por.fl_str_mv |
Design de interfaces Plataforma digital E-commerce |
topic |
Design de interfaces Plataforma digital E-commerce |
description |
This paper focuses on the case study of Escola Oficina (EO), a non-profit, socially-oriented organization that supports unemployed citizens by offering training and employability in the fields of sewing and cartonboard making, with an emphasis on circular economy and environmental sustainability. Although EO is successful in training and integrating their trainees into the job market, it faces external commu-nication challenges and issues selling its products. This study aims, therefore, to tackle the stigma associated with unemployed individuals, while promoting the high production quality of its products. The adopted strategy was to create an online store to, thus, promote the products produced by EO’s trainees. This study focused on Interface Design and in the identification of the requirements and strategies that best help to fight the prejudice that traditionally lives amongst citizens associated with products that are produced in the context of social institutions. This project adopted a Design Thinking methodology, using a user-centered approach that was validated through usability tests. The results obtained are intended to serve as a basis for potential replication in analogous cases. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-02-14T15:01:16Z 2024-02-14 2024-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/11110/2814 http://hdl.handle.net/11110/2814 |
url |
http://hdl.handle.net/11110/2814 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Springer |
publisher.none.fl_str_mv |
Springer |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137433566052352 |