Spill-over effects in multi-partner loyalty programs

Detalhes bibliográficos
Autor(a) principal: Reichart, Markus
Data de Publicação: 2010
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10323
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Spill-over effects in multi-partner loyalty programsMulti-partner loyalty programBrand allianceSpill-over effectsPrestigeLoyalty program sizeA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis study analyses spill-over effects in multi-partner loyalty programs. In particular the effect of high prestige companies entering a multi-partner loyalty program on the initial individual partners is under examination. The effect of size (number of partners) is also examined. Results generally report a significant influence of the entrant on the other individual partners that ally; negative spill-over effects are observed. The study further shows that the strength of spill-over effects isn’t influenced by the size of the partner loyalty program. Results have been confirmed through a replication study.NSBE - UNLDe Wilde, ElsRUNReichart, Markus2013-08-08T12:44:59Z2010-062010-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10323enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:44:02Zoai:run.unl.pt:10362/10323Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:24.087045Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Spill-over effects in multi-partner loyalty programs
title Spill-over effects in multi-partner loyalty programs
spellingShingle Spill-over effects in multi-partner loyalty programs
Reichart, Markus
Multi-partner loyalty program
Brand alliance
Spill-over effects
Prestige
Loyalty program size
title_short Spill-over effects in multi-partner loyalty programs
title_full Spill-over effects in multi-partner loyalty programs
title_fullStr Spill-over effects in multi-partner loyalty programs
title_full_unstemmed Spill-over effects in multi-partner loyalty programs
title_sort Spill-over effects in multi-partner loyalty programs
author Reichart, Markus
author_facet Reichart, Markus
author_role author
dc.contributor.none.fl_str_mv De Wilde, Els
RUN
dc.contributor.author.fl_str_mv Reichart, Markus
dc.subject.por.fl_str_mv Multi-partner loyalty program
Brand alliance
Spill-over effects
Prestige
Loyalty program size
topic Multi-partner loyalty program
Brand alliance
Spill-over effects
Prestige
Loyalty program size
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2010
dc.date.none.fl_str_mv 2010-06
2010-06-01T00:00:00Z
2013-08-08T12:44:59Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10323
url http://hdl.handle.net/10362/10323
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137837373718528

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