Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/202 |
Resumo: | In the last decade, e-commerce became popular all over the world. The recent widespread of smartphones transformed a significant part of e-commerce in mobile commerce. Therefore, the aim of this paper is to find out which factors affect consumers intention of using m-commerce through the exploration of a conceptual model to analyze customers’ perceptions of using mobile commerce services for online shopping. This paper aims at anticipating consumer behavior, and providing implications for designers, managers, marketers, and operators related to mobile commerce (m-commerce).In order to test a conceptual model, an empirical investigation with a sample of 183 young Portuguese participants was carried out. It was used a structural equation model (SEM) in order to test the relationships of the model. The results reveal that anxiety, which is an affective obstacle against using new technology, is a key negative predictor of a customer’s intentions to use mobile devices for e-commerce. . Additionally, enjoyment, usefulness, and compatibility have an impact on a customer’s behavioral intentions. Also, the consumer’s self-awareness of his/her mobile skillfulness affects anxiety, enjoyment, and usefulness and compatibility.The outcomes of this study help to understand what prevents or encourages the use intention of m-commerce. The results not only help develop a better understanding of mobile commerce theories for researchers, but they also offer viable knowledge to those involved in promoting m-commerce to potential purchasers. |
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Understanding Portuguese Young Consumers’ Intention to use Mobile Commercemobile commerce, online shopping, purchase behavior, consumer behavior, PortugalIn the last decade, e-commerce became popular all over the world. The recent widespread of smartphones transformed a significant part of e-commerce in mobile commerce. Therefore, the aim of this paper is to find out which factors affect consumers intention of using m-commerce through the exploration of a conceptual model to analyze customers’ perceptions of using mobile commerce services for online shopping. This paper aims at anticipating consumer behavior, and providing implications for designers, managers, marketers, and operators related to mobile commerce (m-commerce).In order to test a conceptual model, an empirical investigation with a sample of 183 young Portuguese participants was carried out. It was used a structural equation model (SEM) in order to test the relationships of the model. The results reveal that anxiety, which is an affective obstacle against using new technology, is a key negative predictor of a customer’s intentions to use mobile devices for e-commerce. . Additionally, enjoyment, usefulness, and compatibility have an impact on a customer’s behavioral intentions. Also, the consumer’s self-awareness of his/her mobile skillfulness affects anxiety, enjoyment, and usefulness and compatibility.The outcomes of this study help to understand what prevents or encourages the use intention of m-commerce. The results not only help develop a better understanding of mobile commerce theories for researchers, but they also offer viable knowledge to those involved in promoting m-commerce to potential purchasers. ISVOUGA - Instituto Superior de Entre Douro e Vouga2016-12-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/202oai:u3isjournal.isvouga.pt:article/202International Journal of Marketing, Communication and New Media; Vol 4, No 7 (2016)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/202http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/202/106Silva, Susana Costa eMartins, Carla Carvalhoinfo:eu-repo/semantics/openAccess2022-09-22T10:30:34Zoai:u3isjournal.isvouga.pt:article/202Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:21.194707Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce |
title |
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce |
spellingShingle |
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce Silva, Susana Costa e mobile commerce, online shopping, purchase behavior, consumer behavior, Portugal |
title_short |
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce |
title_full |
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce |
title_fullStr |
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce |
title_full_unstemmed |
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce |
title_sort |
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce |
author |
Silva, Susana Costa e |
author_facet |
Silva, Susana Costa e Martins, Carla Carvalho |
author_role |
author |
author2 |
Martins, Carla Carvalho |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Silva, Susana Costa e Martins, Carla Carvalho |
dc.subject.por.fl_str_mv |
mobile commerce, online shopping, purchase behavior, consumer behavior, Portugal |
topic |
mobile commerce, online shopping, purchase behavior, consumer behavior, Portugal |
description |
In the last decade, e-commerce became popular all over the world. The recent widespread of smartphones transformed a significant part of e-commerce in mobile commerce. Therefore, the aim of this paper is to find out which factors affect consumers intention of using m-commerce through the exploration of a conceptual model to analyze customers’ perceptions of using mobile commerce services for online shopping. This paper aims at anticipating consumer behavior, and providing implications for designers, managers, marketers, and operators related to mobile commerce (m-commerce).In order to test a conceptual model, an empirical investigation with a sample of 183 young Portuguese participants was carried out. It was used a structural equation model (SEM) in order to test the relationships of the model. The results reveal that anxiety, which is an affective obstacle against using new technology, is a key negative predictor of a customer’s intentions to use mobile devices for e-commerce. . Additionally, enjoyment, usefulness, and compatibility have an impact on a customer’s behavioral intentions. Also, the consumer’s self-awareness of his/her mobile skillfulness affects anxiety, enjoyment, and usefulness and compatibility.The outcomes of this study help to understand what prevents or encourages the use intention of m-commerce. The results not only help develop a better understanding of mobile commerce theories for researchers, but they also offer viable knowledge to those involved in promoting m-commerce to potential purchasers. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-12-30T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/202 oai:u3isjournal.isvouga.pt:article/202 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/202 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/202 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/202 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/202/106 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 4, No 7 (2016) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130451031359488 |