The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyalty

Detalhes bibliográficos
Autor(a) principal: Matos, Vasco Miguel Alberto Crispim de
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/157252
Resumo: Luxury fashion consumption is changing. For decades, the industry favored premium in-person experiences. Recently, however, luxury brands and consumers have taken notice of online channels, and competition is fiercer than ever. The aim of this thesis is to analyze the industry and specify recommendations for the improvement of a business model employed by major e commerce platforms in luxury fashion, the multi-brand model. Literature, a consumer survey and company records comprise the primary sources of information used to analyze the model and support the elaboration of three major recommendations: integration of metaverse technology, improved customer experience and digital loyalty development.
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spelling The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyaltyE-commerceLuxury fashionMulti-brand platformBusiness modelDomínio/Área Científica::Ciências Sociais::Economia e GestãoLuxury fashion consumption is changing. For decades, the industry favored premium in-person experiences. Recently, however, luxury brands and consumers have taken notice of online channels, and competition is fiercer than ever. The aim of this thesis is to analyze the industry and specify recommendations for the improvement of a business model employed by major e commerce platforms in luxury fashion, the multi-brand model. Literature, a consumer survey and company records comprise the primary sources of information used to analyze the model and support the elaboration of three major recommendations: integration of metaverse technology, improved customer experience and digital loyalty development.Okhmatovskiy, IlyaRUNMatos, Vasco Miguel Alberto Crispim de2023-09-02T14:30:01Z2023-01-172023-01-172023-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/157252TID:203314921enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:39:34Zoai:run.unl.pt:10362/157252Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:38.633443Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyalty
title The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyalty
spellingShingle The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyalty
Matos, Vasco Miguel Alberto Crispim de
E-commerce
Luxury fashion
Multi-brand platform
Business model
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyalty
title_full The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyalty
title_fullStr The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyalty
title_full_unstemmed The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyalty
title_sort The present and future state of multi-brand platforms in luxury e-commerce: leveraging digital tools to build customer loyalty
author Matos, Vasco Miguel Alberto Crispim de
author_facet Matos, Vasco Miguel Alberto Crispim de
author_role author
dc.contributor.none.fl_str_mv Okhmatovskiy, Ilya
RUN
dc.contributor.author.fl_str_mv Matos, Vasco Miguel Alberto Crispim de
dc.subject.por.fl_str_mv E-commerce
Luxury fashion
Multi-brand platform
Business model
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic E-commerce
Luxury fashion
Multi-brand platform
Business model
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Luxury fashion consumption is changing. For decades, the industry favored premium in-person experiences. Recently, however, luxury brands and consumers have taken notice of online channels, and competition is fiercer than ever. The aim of this thesis is to analyze the industry and specify recommendations for the improvement of a business model employed by major e commerce platforms in luxury fashion, the multi-brand model. Literature, a consumer survey and company records comprise the primary sources of information used to analyze the model and support the elaboration of three major recommendations: integration of metaverse technology, improved customer experience and digital loyalty development.
publishDate 2023
dc.date.none.fl_str_mv 2023-09-02T14:30:01Z
2023-01-17
2023-01-17
2023-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/157252
TID:203314921
url http://hdl.handle.net/10362/157252
identifier_str_mv TID:203314921
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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