Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/1822/44194 |
Resumo: | Is Media Literacy a dimension of the Public Service of the Media? Does public service television, in Portugal and in Brazil, contemplate Media Education in their policies and grids? Taking these questions as a departure and debating point, we have used sixteen editions of the ombudsman programmes of the public broadcasting companies of Brazil (Empresa Brasil de Comunicação – EBC) and Portugal (Rádio e Televisão de Portugal – RTP) as analysis corpus. In order to examine O Público na TV (The Public on TV) from EBC and A Voz do Cidadão (The Citizen’s Voice) from RTP, we have used a set of analysis categories which will allow, among other aspects, to understand the contribution of these programmes to the promotion of Media Literacy of the societies where they are broadcast and of the public they will reach. Generally speaking, the results show that, by developing a role of mediation with the public/audiences, the Ombudsman plays an important role as a Literacy Agent for the Media towards those audiences, even though that role could be reinforced and could express, in a more direct and clear form, the objective of Media Literacy. |
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Public television and media literacy: the role of TV ombudsman programmes in Portugal and BrazilMedia public serviceOmbudsmenMedia literacyCiências Sociais::Ciências da ComunicaçãoIs Media Literacy a dimension of the Public Service of the Media? Does public service television, in Portugal and in Brazil, contemplate Media Education in their policies and grids? Taking these questions as a departure and debating point, we have used sixteen editions of the ombudsman programmes of the public broadcasting companies of Brazil (Empresa Brasil de Comunicação – EBC) and Portugal (Rádio e Televisão de Portugal – RTP) as analysis corpus. In order to examine O Público na TV (The Public on TV) from EBC and A Voz do Cidadão (The Citizen’s Voice) from RTP, we have used a set of analysis categories which will allow, among other aspects, to understand the contribution of these programmes to the promotion of Media Literacy of the societies where they are broadcast and of the public they will reach. Generally speaking, the results show that, by developing a role of mediation with the public/audiences, the Ombudsman plays an important role as a Literacy Agent for the Media towards those audiences, even though that role could be reinforced and could express, in a more direct and clear form, the objective of Media Literacy.Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS)Universidade do MinhoPereira, SaraFaria, JairoPessôa, Clarisse Alves Monteiro2016-122016-12-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/1822/44194eng1645-20892183-357510.17231/comsoc.30(2016).2496http://revistacomsoc.pt/index.php/comsoc/article/view/2509/2422info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-21T12:22:10Zoai:repositorium.sdum.uminho.pt:1822/44194Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T19:15:38.080621Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil |
title |
Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil |
spellingShingle |
Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil Pereira, Sara Media public service Ombudsmen Media literacy Ciências Sociais::Ciências da Comunicação |
title_short |
Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil |
title_full |
Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil |
title_fullStr |
Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil |
title_full_unstemmed |
Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil |
title_sort |
Public television and media literacy: the role of TV ombudsman programmes in Portugal and Brazil |
author |
Pereira, Sara |
author_facet |
Pereira, Sara Faria, Jairo Pessôa, Clarisse Alves Monteiro |
author_role |
author |
author2 |
Faria, Jairo Pessôa, Clarisse Alves Monteiro |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Universidade do Minho |
dc.contributor.author.fl_str_mv |
Pereira, Sara Faria, Jairo Pessôa, Clarisse Alves Monteiro |
dc.subject.por.fl_str_mv |
Media public service Ombudsmen Media literacy Ciências Sociais::Ciências da Comunicação |
topic |
Media public service Ombudsmen Media literacy Ciências Sociais::Ciências da Comunicação |
description |
Is Media Literacy a dimension of the Public Service of the Media? Does public service television, in Portugal and in Brazil, contemplate Media Education in their policies and grids? Taking these questions as a departure and debating point, we have used sixteen editions of the ombudsman programmes of the public broadcasting companies of Brazil (Empresa Brasil de Comunicação – EBC) and Portugal (Rádio e Televisão de Portugal – RTP) as analysis corpus. In order to examine O Público na TV (The Public on TV) from EBC and A Voz do Cidadão (The Citizen’s Voice) from RTP, we have used a set of analysis categories which will allow, among other aspects, to understand the contribution of these programmes to the promotion of Media Literacy of the societies where they are broadcast and of the public they will reach. Generally speaking, the results show that, by developing a role of mediation with the public/audiences, the Ombudsman plays an important role as a Literacy Agent for the Media towards those audiences, even though that role could be reinforced and could express, in a more direct and clear form, the objective of Media Literacy. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-12 2016-12-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/1822/44194 |
url |
http://hdl.handle.net/1822/44194 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1645-2089 2183-3575 10.17231/comsoc.30(2016).2496 http://revistacomsoc.pt/index.php/comsoc/article/view/2509/2422 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS) |
publisher.none.fl_str_mv |
Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS) |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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