The preferences of suporting CP supporters: an analysis based on promoted youth players

• Autor(a) principal: Abreu, Hugo Filipe Antunes de
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/6431
• topic: Sports marketing; Promoted youth players; Football supporters; Supporters’ motivations; Marketing desportivo; Jogadores da formação; Adeptos de futebol; Motivações dos adeptos

Purpose: This dissertation was conducted to find out which are the motivations of Sporting CP supporters, and if any of these motivations influence positively their preference for Promoted Youth Players. Methodology used: In order to ascertain if the study variables influence Sporting supporters’ preferences towards Promoted Youth Players, was conducted a Structural Equation Model to measure the regression weights between all study variables and the second-order construct: “Preferences for Promoted Youth Players”. Firstly was conducted a model with the whole sample and also a second attempt only with Sporting members. Findings: This research did not found any significant relation between final study variables and the preferences for Promoted Youth Players: all of the research hypotheses were rejected. The final Structural Equation Model was built with three first-order constructs: “Identification”, “Motivations” and “Value Perception”. All other variables were rejected on the previous stages due to it reliability values. In the end, none of these three variables registered significant Regression weights to be accepted. It was proved that none of chosen research variables influence positively the preference of Sporting supporters towards Promoted Youth Players. Added value: There were not found any studies about the variable Promoted Youth Players. For this reason, this pioneer study can attract the interest of other scholars to research about this topic. The used model can be replicated to future researches about other club’s supporters or improved and used again to research about Sporting supporters’ preferences.