Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.19/6814 |
Resumo: | We are entering a new, unprecedented global economic and social era following the COVID-19 pandemic, in which there will be opportunities and threats for the goods and services provided. Traditional foods (TFs) could have their chances in the new food chain which will be developed, as long as they become the food of choice for the consumers of the future. This paper investigates consumers’ trust in Greek TFs, and northwest Greek TFs, in order to assess their potential consumption in the new economy. Trust was tested using the variables of safety, healthiness, sustainability, authenticity and taste, assessing consumers’ confidence and satisfaction with the TFs, their raw materials, and the technologies used for their production. A self-response questionnaire survey was carried out in May and June 2021 on a sample of 548 participants through the Google platform. In order to analyze the data, basic descriptive statistical tools were used, combined with crosstabs and chi-square tests. The results show that the participants trust the Greek TFs because they “strongly agree” by an average of 20%, and “agree” by an average of 50% that they are safe, healthy, sustainable, authentic and tasty. A similar pattern was recorded for the regional northwest Greek TFs as well. These results indicate that TFs could be the food of choice because they bear consumers’ trust in the coming “new normality”, where trust will be a major factor of choice for the purchase of goods and services |
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Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Eratraditional foodsconsumer trustconfidencesatisfactionquestionnaire surveypost COVID-19 periodWe are entering a new, unprecedented global economic and social era following the COVID-19 pandemic, in which there will be opportunities and threats for the goods and services provided. Traditional foods (TFs) could have their chances in the new food chain which will be developed, as long as they become the food of choice for the consumers of the future. This paper investigates consumers’ trust in Greek TFs, and northwest Greek TFs, in order to assess their potential consumption in the new economy. Trust was tested using the variables of safety, healthiness, sustainability, authenticity and taste, assessing consumers’ confidence and satisfaction with the TFs, their raw materials, and the technologies used for their production. A self-response questionnaire survey was carried out in May and June 2021 on a sample of 548 participants through the Google platform. In order to analyze the data, basic descriptive statistical tools were used, combined with crosstabs and chi-square tests. The results show that the participants trust the Greek TFs because they “strongly agree” by an average of 20%, and “agree” by an average of 50% that they are safe, healthy, sustainable, authentic and tasty. A similar pattern was recorded for the regional northwest Greek TFs as well. These results indicate that TFs could be the food of choice because they bear consumers’ trust in the coming “new normality”, where trust will be a major factor of choice for the purchase of goods and servicesRepositório Científico do Instituto Politécnico de ViseuSkalkos, DimitrisKosma, Ioanna S.Vasiliou, AretiGuiné, Raquel2021-09-14T14:14:10Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.19/6814engSkalkos D, Kosma IS, Vasiliou A, Guiné RPF. (2021) Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era. Sustainability, 13(17), 9975:1-19.10.3390/su13179975info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-01-16T15:29:00Zoai:repositorio.ipv.pt:10400.19/6814Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:44:39.428966Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era |
title |
Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era |
spellingShingle |
Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era Skalkos, Dimitris traditional foods consumer trust confidence satisfaction questionnaire survey post COVID-19 period |
title_short |
Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era |
title_full |
Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era |
title_fullStr |
Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era |
title_full_unstemmed |
Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era |
title_sort |
Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era |
author |
Skalkos, Dimitris |
author_facet |
Skalkos, Dimitris Kosma, Ioanna S. Vasiliou, Areti Guiné, Raquel |
author_role |
author |
author2 |
Kosma, Ioanna S. Vasiliou, Areti Guiné, Raquel |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Repositório Científico do Instituto Politécnico de Viseu |
dc.contributor.author.fl_str_mv |
Skalkos, Dimitris Kosma, Ioanna S. Vasiliou, Areti Guiné, Raquel |
dc.subject.por.fl_str_mv |
traditional foods consumer trust confidence satisfaction questionnaire survey post COVID-19 period |
topic |
traditional foods consumer trust confidence satisfaction questionnaire survey post COVID-19 period |
description |
We are entering a new, unprecedented global economic and social era following the COVID-19 pandemic, in which there will be opportunities and threats for the goods and services provided. Traditional foods (TFs) could have their chances in the new food chain which will be developed, as long as they become the food of choice for the consumers of the future. This paper investigates consumers’ trust in Greek TFs, and northwest Greek TFs, in order to assess their potential consumption in the new economy. Trust was tested using the variables of safety, healthiness, sustainability, authenticity and taste, assessing consumers’ confidence and satisfaction with the TFs, their raw materials, and the technologies used for their production. A self-response questionnaire survey was carried out in May and June 2021 on a sample of 548 participants through the Google platform. In order to analyze the data, basic descriptive statistical tools were used, combined with crosstabs and chi-square tests. The results show that the participants trust the Greek TFs because they “strongly agree” by an average of 20%, and “agree” by an average of 50% that they are safe, healthy, sustainable, authentic and tasty. A similar pattern was recorded for the regional northwest Greek TFs as well. These results indicate that TFs could be the food of choice because they bear consumers’ trust in the coming “new normality”, where trust will be a major factor of choice for the purchase of goods and services |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-14T14:14:10Z 2021 2021-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.19/6814 |
url |
http://hdl.handle.net/10400.19/6814 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Skalkos D, Kosma IS, Vasiliou A, Guiné RPF. (2021) Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era. Sustainability, 13(17), 9975:1-19. 10.3390/su13179975 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130917627756544 |