Forças Armadas Residence: economic and financial viability analysis

• Autor(a) principal: Leonardo, Diogo Ramos Cardoso
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/15805
• topic: University residence; Student accommodation; Viability; Business plan; Gestão; Plano de negócio; Residência; Estudante; Viabilidade económica; Análise financeira; Lisboa - Portugal

One-third of Portuguese university students choose Lisbon to engage their academic experience. According to Direcção-Geral do Ensino Superior, more than 30% of these students are obligated to find accommodations to follow their studies. The present work consists on a business plan for the construction of a public university residence for students, in Cidade Universitária, with the denomination "Forças Armadas Residence". The main objective is to present new accommodations solutions for students in the city, focusing in the location has the main differentiation factor. "Forças Armadas Residence" assumes a distinctive strategy, due to the inexistency of public residences in Cidade Universitária. With a good quality price relation, privileged location and a service turned to client satisfaction. By developing a business plan, with a deep study of the sector, through a micro and macro environmental analysis and the study of the determinants variables to guaranty the success of the chosen strategic, it is possible to conclude for the economic and financial viability of the investment project.