The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm

Detalhes bibliográficos
Autor(a) principal: Rodrigues, João André Jacob
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145433
Resumo: The present study aims to complement the Work Project developed in partnership with Sport Lisboa e Benfica 1as part of the Sports Management Field Lab. Thus, its goal is to holistically understand the fan engagement phenomenon, as well as the distinctive types of behaviors from engaged fans by a thorough benchmark analysis of the most relevant practices within the industry. After reviewing appropriate literature about this thematic, a set of tailor-made initiatives were recommended considering the club’s unique characteristics, enabling it to better engage with its fans while efficiently monetizing this relationship.
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spelling The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigmSports managementCustomer engagementFan engagementSport Lisboa e BenficaOnline communitiesMonetization strategiesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present study aims to complement the Work Project developed in partnership with Sport Lisboa e Benfica 1as part of the Sports Management Field Lab. Thus, its goal is to holistically understand the fan engagement phenomenon, as well as the distinctive types of behaviors from engaged fans by a thorough benchmark analysis of the most relevant practices within the industry. After reviewing appropriate literature about this thematic, a set of tailor-made initiatives were recommended considering the club’s unique characteristics, enabling it to better engage with its fans while efficiently monetizing this relationship.Brinca, PedroRUNRodrigues, João André Jacob2022-01-212021-12-172029-12-17T00:00:00Z2022-01-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145433TID:203083202enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:50Zoai:run.unl.pt:10362/145433Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:05.215518Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm
title The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm
spellingShingle The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm
Rodrigues, João André Jacob
Sports management
Customer engagement
Fan engagement
Sport Lisboa e Benfica
Online communities
Monetization strategies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm
title_full The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm
title_fullStr The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm
title_full_unstemmed The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm
title_sort The fan engagement phenomenon: how can Sport Lisboa e Benfica change its customer engagement paradigm
author Rodrigues, João André Jacob
author_facet Rodrigues, João André Jacob
author_role author
dc.contributor.none.fl_str_mv Brinca, Pedro
RUN
dc.contributor.author.fl_str_mv Rodrigues, João André Jacob
dc.subject.por.fl_str_mv Sports management
Customer engagement
Fan engagement
Sport Lisboa e Benfica
Online communities
Monetization strategies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sports management
Customer engagement
Fan engagement
Sport Lisboa e Benfica
Online communities
Monetization strategies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present study aims to complement the Work Project developed in partnership with Sport Lisboa e Benfica 1as part of the Sports Management Field Lab. Thus, its goal is to holistically understand the fan engagement phenomenon, as well as the distinctive types of behaviors from engaged fans by a thorough benchmark analysis of the most relevant practices within the industry. After reviewing appropriate literature about this thematic, a set of tailor-made initiatives were recommended considering the club’s unique characteristics, enabling it to better engage with its fans while efficiently monetizing this relationship.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-21
2022-01-21T00:00:00Z
2029-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145433
TID:203083202
url http://hdl.handle.net/10362/145433
identifier_str_mv TID:203083202
dc.language.iso.fl_str_mv eng
language eng
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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