Retail in the emerging markets : a study based on association rules
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/27761 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence |
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Retail in the emerging markets : a study based on association rulesAssociation rulesEmerging marketsFood retailCustomer behaviorDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceBuying patterns and habits of consumers in the developed countries are fairly well known. There is plenty of information, ranging from market data collected by companies like Nielsen, to data collected at the Point-Of-Sale (POS) by retailers. This data provides a detailed image of the buying habits of consumers in developed countries. In emerging countries however, our knowledge of the habits and behaviors is limited since this kind of data is scarce. With the expansion of modern retail companies to emerging countries, and their data collecting technologies, new opportunities emerge to understand these customers. This work is interested in contrasting habits and behaviors of customers in developed and emerging countries. The project seeks to understand the main differences between these consumers through the exploration of POS data using Association Rules. POS data and Association Rules provide a very rich and powerful way to understand the main traits of commerce and consumers. The ability to explore very big databases and extract significant facts and regularities in day-to-day transactions can help shed some light in buying patterns. As a result, it was possible to identify significant differences in the habits and behaviors that should support the operational setting of retail companies in emerging countriesBação, Fernando José Ferreira LucasJesus, VascoRUNJustino, Joaquim Alexandre de Freitas2018-01-05T18:19:39Z2017-12-182017-12-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/27761TID:201790386enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:41Zoai:run.unl.pt:10362/27761Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:44.554130Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Retail in the emerging markets : a study based on association rules |
title |
Retail in the emerging markets : a study based on association rules |
spellingShingle |
Retail in the emerging markets : a study based on association rules Justino, Joaquim Alexandre de Freitas Association rules Emerging markets Food retail Customer behavior |
title_short |
Retail in the emerging markets : a study based on association rules |
title_full |
Retail in the emerging markets : a study based on association rules |
title_fullStr |
Retail in the emerging markets : a study based on association rules |
title_full_unstemmed |
Retail in the emerging markets : a study based on association rules |
title_sort |
Retail in the emerging markets : a study based on association rules |
author |
Justino, Joaquim Alexandre de Freitas |
author_facet |
Justino, Joaquim Alexandre de Freitas |
author_role |
author |
dc.contributor.none.fl_str_mv |
Bação, Fernando José Ferreira Lucas Jesus, Vasco RUN |
dc.contributor.author.fl_str_mv |
Justino, Joaquim Alexandre de Freitas |
dc.subject.por.fl_str_mv |
Association rules Emerging markets Food retail Customer behavior |
topic |
Association rules Emerging markets Food retail Customer behavior |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-12-18 2017-12-18T00:00:00Z 2018-01-05T18:19:39Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/27761 TID:201790386 |
url |
http://hdl.handle.net/10362/27761 |
identifier_str_mv |
TID:201790386 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137912793595904 |