Retail in the emerging markets : a study based on association rules

Detalhes bibliográficos
Autor(a) principal: Justino, Joaquim Alexandre de Freitas
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/27761
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
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spelling Retail in the emerging markets : a study based on association rulesAssociation rulesEmerging marketsFood retailCustomer behaviorDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceBuying patterns and habits of consumers in the developed countries are fairly well known. There is plenty of information, ranging from market data collected by companies like Nielsen, to data collected at the Point-Of-Sale (POS) by retailers. This data provides a detailed image of the buying habits of consumers in developed countries. In emerging countries however, our knowledge of the habits and behaviors is limited since this kind of data is scarce. With the expansion of modern retail companies to emerging countries, and their data collecting technologies, new opportunities emerge to understand these customers. This work is interested in contrasting habits and behaviors of customers in developed and emerging countries. The project seeks to understand the main differences between these consumers through the exploration of POS data using Association Rules. POS data and Association Rules provide a very rich and powerful way to understand the main traits of commerce and consumers. The ability to explore very big databases and extract significant facts and regularities in day-to-day transactions can help shed some light in buying patterns. As a result, it was possible to identify significant differences in the habits and behaviors that should support the operational setting of retail companies in emerging countriesBação, Fernando José Ferreira LucasJesus, VascoRUNJustino, Joaquim Alexandre de Freitas2018-01-05T18:19:39Z2017-12-182017-12-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/27761TID:201790386enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:41Zoai:run.unl.pt:10362/27761Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:44.554130Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Retail in the emerging markets : a study based on association rules
title Retail in the emerging markets : a study based on association rules
spellingShingle Retail in the emerging markets : a study based on association rules
Justino, Joaquim Alexandre de Freitas
Association rules
Emerging markets
Food retail
Customer behavior
title_short Retail in the emerging markets : a study based on association rules
title_full Retail in the emerging markets : a study based on association rules
title_fullStr Retail in the emerging markets : a study based on association rules
title_full_unstemmed Retail in the emerging markets : a study based on association rules
title_sort Retail in the emerging markets : a study based on association rules
author Justino, Joaquim Alexandre de Freitas
author_facet Justino, Joaquim Alexandre de Freitas
author_role author
dc.contributor.none.fl_str_mv Bação, Fernando José Ferreira Lucas
Jesus, Vasco
RUN
dc.contributor.author.fl_str_mv Justino, Joaquim Alexandre de Freitas
dc.subject.por.fl_str_mv Association rules
Emerging markets
Food retail
Customer behavior
topic Association rules
Emerging markets
Food retail
Customer behavior
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2017
dc.date.none.fl_str_mv 2017-12-18
2017-12-18T00:00:00Z
2018-01-05T18:19:39Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/27761
TID:201790386
url http://hdl.handle.net/10362/27761
identifier_str_mv TID:201790386
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
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