CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and Economics
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/120301 |
Resumo: | Customer Relationship Management(CRM) is gaining increasing notoriety in both the business world and academic articles, but there is a gap in the literature concerning CRM strategies for business schools’ alumni. In this thesis, a qualitative research is performed in 4 schools of the Top 30 European Business Schools 2012 ranking of the Financial Times, with the purpose of knowing the current CRM practices being adopted and their results. Findings indicate schools value the benefits alumni bring and are investing in CRM systems to nourish strong, sustainable relationships with their alumni, by offering communication, educational/professional and social initiatives. This thesis points to some tools business schools can use to better manage and capture alumni value. |
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CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and EconomicsCRMBusiness SchoolAlumniDomínio/Área Científica::Ciências Sociais::Economia e GestãoCustomer Relationship Management(CRM) is gaining increasing notoriety in both the business world and academic articles, but there is a gap in the literature concerning CRM strategies for business schools’ alumni. In this thesis, a qualitative research is performed in 4 schools of the Top 30 European Business Schools 2012 ranking of the Financial Times, with the purpose of knowing the current CRM practices being adopted and their results. Findings indicate schools value the benefits alumni bring and are investing in CRM systems to nourish strong, sustainable relationships with their alumni, by offering communication, educational/professional and social initiatives. This thesis points to some tools business schools can use to better manage and capture alumni value.Cardoso, ElizabeteRUNMiguéns, Miguel Pedro Machado2021-07-01T16:21:58Z2013-09-172013-08-282013-09-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/120301TID:201475367enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:02:53Zoai:run.unl.pt:10362/120301Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:20.150355Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and Economics |
title |
CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and Economics |
spellingShingle |
CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and Economics Miguéns, Miguel Pedro Machado CRM Business School Alumni Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and Economics |
title_full |
CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and Economics |
title_fullStr |
CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and Economics |
title_full_unstemmed |
CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and Economics |
title_sort |
CRM strategies for alumni business schools: a qualitative analysis and recommendations for NOVA School of Business and Economics |
author |
Miguéns, Miguel Pedro Machado |
author_facet |
Miguéns, Miguel Pedro Machado |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardoso, Elizabete RUN |
dc.contributor.author.fl_str_mv |
Miguéns, Miguel Pedro Machado |
dc.subject.por.fl_str_mv |
CRM Business School Alumni Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
CRM Business School Alumni Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Customer Relationship Management(CRM) is gaining increasing notoriety in both the business world and academic articles, but there is a gap in the literature concerning CRM strategies for business schools’ alumni. In this thesis, a qualitative research is performed in 4 schools of the Top 30 European Business Schools 2012 ranking of the Financial Times, with the purpose of knowing the current CRM practices being adopted and their results. Findings indicate schools value the benefits alumni bring and are investing in CRM systems to nourish strong, sustainable relationships with their alumni, by offering communication, educational/professional and social initiatives. This thesis points to some tools business schools can use to better manage and capture alumni value. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-09-17 2013-08-28 2013-09-17T00:00:00Z 2021-07-01T16:21:58Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/120301 TID:201475367 |
url |
http://hdl.handle.net/10362/120301 |
identifier_str_mv |
TID:201475367 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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