Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-Brazil
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v0i30.1831 |
Resumo: | The main objective of the study was to investigate the touristic communication and the use of information technologies by touristic businesses in the municipality of Cajueiro da PraiaPI. Considering that tourism and this municipality has been growing because of its natural attractions such as the beach and its winds which are favorable for sports practice, the number of lodging companies increases in the main beach of Cajueiro da Praia, called Barra Grande. For this reason, the importance of to know what main media were used and how they facilitated the choice of the place visited, as well as the use of such media to promote products and services. In order to do so, we carried out an exploratory and descriptive study with a quantitative analytical approach. Data collection was done through forms to analyze the websites and the social networks Facebook and Instagram, and questionnaires applied to people who are responsible for the tourist businesses in the municipality, as determined by the regular business register in Ministry of Tourism CADASTUR. Through their perception, we could know how relevant the use of the marketing plan and Information and Communication Technologies was, as well as if they were registered in travel websites and if the touristic businesses in Cajueiro da Praia work the power of the image of Barra Grande in comparison to the image of the municipality of Cajueiro da Praia. Among the main results, we observed that Facebook (93.75%) and Instagram (56.25%) are the most used social networks in addition to the businesses' websites (87.5%), in which images of the local landscape, gastronomy, patrimony and infrastructure are explored. We found that the most used travel websites were Booking (68.75%) and TripAdivisor (81.25%) through the analysis of the social media, the businesses' websites and travel websites. We could also conclude that the touristic businesses of Cajueiro da Praia make more references to the expressiveness of the image of Barra Grande than the image of the municipality of Cajueiro da Praia. |
id |
RCAP_6d111ac76416081b3ab855bb94223e6f |
---|---|
oai_identifier_str |
oai:proa.ua.pt:article/1831 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-BrazilUsos das tecnologias da informação e comunicação nas empresas turísticas do município de Cajueiro da Praia/Piauí-BrasilThe main objective of the study was to investigate the touristic communication and the use of information technologies by touristic businesses in the municipality of Cajueiro da PraiaPI. Considering that tourism and this municipality has been growing because of its natural attractions such as the beach and its winds which are favorable for sports practice, the number of lodging companies increases in the main beach of Cajueiro da Praia, called Barra Grande. For this reason, the importance of to know what main media were used and how they facilitated the choice of the place visited, as well as the use of such media to promote products and services. In order to do so, we carried out an exploratory and descriptive study with a quantitative analytical approach. Data collection was done through forms to analyze the websites and the social networks Facebook and Instagram, and questionnaires applied to people who are responsible for the tourist businesses in the municipality, as determined by the regular business register in Ministry of Tourism CADASTUR. Through their perception, we could know how relevant the use of the marketing plan and Information and Communication Technologies was, as well as if they were registered in travel websites and if the touristic businesses in Cajueiro da Praia work the power of the image of Barra Grande in comparison to the image of the municipality of Cajueiro da Praia. Among the main results, we observed that Facebook (93.75%) and Instagram (56.25%) are the most used social networks in addition to the businesses' websites (87.5%), in which images of the local landscape, gastronomy, patrimony and infrastructure are explored. We found that the most used travel websites were Booking (68.75%) and TripAdivisor (81.25%) through the analysis of the social media, the businesses' websites and travel websites. We could also conclude that the touristic businesses of Cajueiro da Praia make more references to the expressiveness of the image of Barra Grande than the image of the municipality of Cajueiro da Praia.O objetivo do estudo foi o de investigar a comunicação turística e o uso das TICs, através das empresas turísticas, que abrangem o município de Cajueiro da Praia-Piauí, tendo em vista que este município tem se destacado turisticamente por conta de seus atrativos naturais como a praia e seus ventos para prática esportiva, o número de empresas hospedagem vem a crescer na principal praia de Cajueiro da Praia, chamada Barra Grande, em razão disso a importância dessa pesquisa para se conhecer quais as principais mídias utilizadas e como essas tais mídias facilitam na escolha do local visitado, e o uso dessas ferramentas para divulgar produtos e serviços. Para tanto, se realizou um estudo exploratório descritivo, com enfoque analítico quantitativo. A coleta de dados foi realizada através de formulários de análise de sites e das redes sociais Facebook e Instagram, além de entrevistas estruturadas realizadas nas empresas turísticas do município determinadas pelo cadastro regular no CADASTUR do Ministério do Turismo Brasileiro, para através da perceção dos responsáveis saber o quão relevante é o uso do plano de marketing e o uso das Tecnologias da Informação e Comunicação (TIC), bem como se estão cadastradas em sites de viagem e se as empresas turísticas de Cajueiro da Praia trabalham a força da imagem de Barra Grande frente à imagem do município de Cajueiro da Praia. Dentre os principais resultados, observou-se que o Facebook (93,75%) e Instagram (56,25%) são as redes sociais mais utilizadas além dos sites próprios (87,5%) em que são exploradas imagens da paisagem local, da gastronomia, do patrimônio e da infraestrutura, vericou-se que os sites de viagens mais utilizados são Booking (68,75%) e TripAdvisor (81,25%) analisando tais redes sociais, os sites próprios e os sites de viagens conclui-se, também, que as empresas turísticas de Cajueiro da Praia fazem mais referências à expressividade da imagem de Barra Grande do que da imagem do município de Cajueiro da Praia.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2018-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v0i30.1831oai:proa.ua.pt:article/1831Journal of Tourism & Development; No 30 (2018); 51-71Revista Turismo & Desenvolvimento; n.º 30 (2018); 51-712182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/1831https://doi.org/10.34624/rtd.v0i30.1831https://proa.ua.pt/index.php/rtd/article/view/1831/1459https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessPerinotto, André Riani CostaGarcia, Cassiano AlbertoSilva, Leticia Maria Barbosa da2022-09-26T10:56:26Zoai:proa.ua.pt:article/1831Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:16.969240Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-Brazil Usos das tecnologias da informação e comunicação nas empresas turísticas do município de Cajueiro da Praia/Piauí-Brasil |
title |
Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-Brazil |
spellingShingle |
Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-Brazil Perinotto, André Riani Costa |
title_short |
Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-Brazil |
title_full |
Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-Brazil |
title_fullStr |
Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-Brazil |
title_full_unstemmed |
Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-Brazil |
title_sort |
Uses of information and communication technologies in the tourism companies of Cajueiro da Praia/Piauí-Brazil |
author |
Perinotto, André Riani Costa |
author_facet |
Perinotto, André Riani Costa Garcia, Cassiano Alberto Silva, Leticia Maria Barbosa da |
author_role |
author |
author2 |
Garcia, Cassiano Alberto Silva, Leticia Maria Barbosa da |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Perinotto, André Riani Costa Garcia, Cassiano Alberto Silva, Leticia Maria Barbosa da |
description |
The main objective of the study was to investigate the touristic communication and the use of information technologies by touristic businesses in the municipality of Cajueiro da PraiaPI. Considering that tourism and this municipality has been growing because of its natural attractions such as the beach and its winds which are favorable for sports practice, the number of lodging companies increases in the main beach of Cajueiro da Praia, called Barra Grande. For this reason, the importance of to know what main media were used and how they facilitated the choice of the place visited, as well as the use of such media to promote products and services. In order to do so, we carried out an exploratory and descriptive study with a quantitative analytical approach. Data collection was done through forms to analyze the websites and the social networks Facebook and Instagram, and questionnaires applied to people who are responsible for the tourist businesses in the municipality, as determined by the regular business register in Ministry of Tourism CADASTUR. Through their perception, we could know how relevant the use of the marketing plan and Information and Communication Technologies was, as well as if they were registered in travel websites and if the touristic businesses in Cajueiro da Praia work the power of the image of Barra Grande in comparison to the image of the municipality of Cajueiro da Praia. Among the main results, we observed that Facebook (93.75%) and Instagram (56.25%) are the most used social networks in addition to the businesses' websites (87.5%), in which images of the local landscape, gastronomy, patrimony and infrastructure are explored. We found that the most used travel websites were Booking (68.75%) and TripAdivisor (81.25%) through the analysis of the social media, the businesses' websites and travel websites. We could also conclude that the touristic businesses of Cajueiro da Praia make more references to the expressiveness of the image of Barra Grande than the image of the municipality of Cajueiro da Praia. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v0i30.1831 oai:proa.ua.pt:article/1831 |
url |
https://doi.org/10.34624/rtd.v0i30.1831 |
identifier_str_mv |
oai:proa.ua.pt:article/1831 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/1831 https://doi.org/10.34624/rtd.v0i30.1831 https://proa.ua.pt/index.php/rtd/article/view/1831/1459 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; No 30 (2018); 51-71 Revista Turismo & Desenvolvimento; n.º 30 (2018); 51-71 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799130514864472064 |