Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market?
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/132372 |
Resumo: | With the rise of a global pandemic, consumers are more concerned about their health, therefore seeking products which can suffice those needs. Product claims can help companies respond to the current demand. This study analyzed a survey(n=65) in which consumers were given three choices (a no claim product, afreecovid-19 claim product and akills99.9%of virus and bacteria claim product) with variances in pricing. There is evident preference for the 99.9% claim product, additionally consumers are also willing to pay up to at least 50% more than the original product for an additional benefit. |
id |
RCAP_728d073b7768f30a70e681b201f752f7 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/132372 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market?MarketingConsumer buying behaviorPandemicCovid-19Product claimDomínio/Área Científica::Ciências Sociais::Economia e GestãoWith the rise of a global pandemic, consumers are more concerned about their health, therefore seeking products which can suffice those needs. Product claims can help companies respond to the current demand. This study analyzed a survey(n=65) in which consumers were given three choices (a no claim product, afreecovid-19 claim product and akills99.9%of virus and bacteria claim product) with variances in pricing. There is evident preference for the 99.9% claim product, additionally consumers are also willing to pay up to at least 50% more than the original product for an additional benefit.Gardete, PedroRUNTavares, Bárbara Cloé Carvalho2022-02-07T09:43:27Z2021-06-292021-05-142021-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/132372TID:202769410enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:10:58Zoai:run.unl.pt:10362/132372Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:25.275574Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market? |
title |
Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market? |
spellingShingle |
Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market? Tavares, Bárbara Cloé Carvalho Marketing Consumer buying behavior Pandemic Covid-19 Product claim Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market? |
title_full |
Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market? |
title_fullStr |
Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market? |
title_full_unstemmed |
Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market? |
title_sort |
Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market? |
author |
Tavares, Bárbara Cloé Carvalho |
author_facet |
Tavares, Bárbara Cloé Carvalho |
author_role |
author |
dc.contributor.none.fl_str_mv |
Gardete, Pedro RUN |
dc.contributor.author.fl_str_mv |
Tavares, Bárbara Cloé Carvalho |
dc.subject.por.fl_str_mv |
Marketing Consumer buying behavior Pandemic Covid-19 Product claim Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Marketing Consumer buying behavior Pandemic Covid-19 Product claim Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
With the rise of a global pandemic, consumers are more concerned about their health, therefore seeking products which can suffice those needs. Product claims can help companies respond to the current demand. This study analyzed a survey(n=65) in which consumers were given three choices (a no claim product, afreecovid-19 claim product and akills99.9%of virus and bacteria claim product) with variances in pricing. There is evident preference for the 99.9% claim product, additionally consumers are also willing to pay up to at least 50% more than the original product for an additional benefit. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-29 2021-05-14 2021-06-29T00:00:00Z 2022-02-07T09:43:27Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/132372 TID:202769410 |
url |
http://hdl.handle.net/10362/132372 |
identifier_str_mv |
TID:202769410 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138077348724736 |