Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germany

Detalhes bibliográficos
Autor(a) principal: Hasebrink, Uwe
Data de Publicação: 2020
Outros Autores: Hölig, Sascha
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v8i3.3191
Resumo: Many attempts to conceptualize and to assess the performance of media systems or single news media outlets focus on the “supply side” of public communication, operationalized as characteristics of the news content and the form of presentation. These characteristics indicate the potential performance of news media; they are a necessary but not a sufficient condition for media performance. In order to assess the actual performance of news media we need to know what kind of audiences they reach, how they fulfil their users’ news-related interests and needs, and how they contribute to their users’ perceptions of the news environment. In this article, we propose a conceptual framework for the definition of audience-based indicators for news media performance. We apply this framework to data gathered as part of the 2019 Reuters Institute Digital News Survey for Germany. We compare 42 news media, both online and offline, in regard to their reach in different parts of the population, and to their audiences’ interest in news and politics, their trust in media, and their perceptions of the overall performance of German news media. The findings underline that news media performance is a multidimensional concept and that there are different ways in which news media can perform. Furthermore, the particular type of media, technically or organizationally, still matters when it comes to audiences’ expectations and perceived functions.
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spelling Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germanymedia performance; media use; news audiences; news media; trustMany attempts to conceptualize and to assess the performance of media systems or single news media outlets focus on the “supply side” of public communication, operationalized as characteristics of the news content and the form of presentation. These characteristics indicate the potential performance of news media; they are a necessary but not a sufficient condition for media performance. In order to assess the actual performance of news media we need to know what kind of audiences they reach, how they fulfil their users’ news-related interests and needs, and how they contribute to their users’ perceptions of the news environment. In this article, we propose a conceptual framework for the definition of audience-based indicators for news media performance. We apply this framework to data gathered as part of the 2019 Reuters Institute Digital News Survey for Germany. We compare 42 news media, both online and offline, in regard to their reach in different parts of the population, and to their audiences’ interest in news and politics, their trust in media, and their perceptions of the overall performance of German news media. The findings underline that news media performance is a multidimensional concept and that there are different ways in which news media can perform. Furthermore, the particular type of media, technically or organizationally, still matters when it comes to audiences’ expectations and perceived functions.Cogitatio2020-08-24info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v8i3.3191oai:ojs.cogitatiopress.com:article/3191Media and Communication; Vol 8, No 3 (2020): Media Performance in Times of Media Change; 293-3032183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/3191https://doi.org/10.17645/mac.v8i3.3191https://www.cogitatiopress.com/mediaandcommunication/article/view/3191/3191https://www.cogitatiopress.com/mediaandcommunication/article/downloadSuppFile/3191/1208Copyright (c) 2020 Uwe Hasebrink, Sascha Hölighttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessHasebrink, UweHölig, Sascha2022-12-20T10:59:00ZPortal AgregadorONG
dc.title.none.fl_str_mv Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germany
title Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germany
spellingShingle Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germany
Hasebrink, Uwe
media performance; media use; news audiences; news media; trust
title_short Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germany
title_full Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germany
title_fullStr Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germany
title_full_unstemmed Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germany
title_sort Audience-Based Indicators for News Media Performance: A Conceptual Framework and Findings from Germany
author Hasebrink, Uwe
author_facet Hasebrink, Uwe
Hölig, Sascha
author_role author
author2 Hölig, Sascha
author2_role author
dc.contributor.author.fl_str_mv Hasebrink, Uwe
Hölig, Sascha
dc.subject.por.fl_str_mv media performance; media use; news audiences; news media; trust
topic media performance; media use; news audiences; news media; trust
description Many attempts to conceptualize and to assess the performance of media systems or single news media outlets focus on the “supply side” of public communication, operationalized as characteristics of the news content and the form of presentation. These characteristics indicate the potential performance of news media; they are a necessary but not a sufficient condition for media performance. In order to assess the actual performance of news media we need to know what kind of audiences they reach, how they fulfil their users’ news-related interests and needs, and how they contribute to their users’ perceptions of the news environment. In this article, we propose a conceptual framework for the definition of audience-based indicators for news media performance. We apply this framework to data gathered as part of the 2019 Reuters Institute Digital News Survey for Germany. We compare 42 news media, both online and offline, in regard to their reach in different parts of the population, and to their audiences’ interest in news and politics, their trust in media, and their perceptions of the overall performance of German news media. The findings underline that news media performance is a multidimensional concept and that there are different ways in which news media can perform. Furthermore, the particular type of media, technically or organizationally, still matters when it comes to audiences’ expectations and perceived functions.
publishDate 2020
dc.date.none.fl_str_mv 2020-08-24
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.17645/mac.v8i3.3191
oai:ojs.cogitatiopress.com:article/3191
url https://doi.org/10.17645/mac.v8i3.3191
identifier_str_mv oai:ojs.cogitatiopress.com:article/3191
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.cogitatiopress.com/mediaandcommunication/article/view/3191
https://doi.org/10.17645/mac.v8i3.3191
https://www.cogitatiopress.com/mediaandcommunication/article/view/3191/3191
https://www.cogitatiopress.com/mediaandcommunication/article/downloadSuppFile/3191/1208
dc.rights.driver.fl_str_mv Copyright (c) 2020 Uwe Hasebrink, Sascha Hölig
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Uwe Hasebrink, Sascha Hölig
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio
publisher.none.fl_str_mv Cogitatio
dc.source.none.fl_str_mv Media and Communication; Vol 8, No 3 (2020): Media Performance in Times of Media Change; 293-303
2183-2439
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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