Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v10i1.4760 |
Resumo: | In recent decades, the incipient technological development has generated a radical change in the way people access and transmit knowledge. Educational institutions must have a teaching staff adapted to new forms of consuming information. The purpose of this research is to know the media competence of Spanish teachers, from the perspective of families of schoolchildren in primary education. This analysis is based on the investigation published by 50 renowned international experts in media competence, which revolves around six major dimensions. In our analysis, we focused on the processes of interaction, production, and dissemination of content by teachers on YouTube. A questionnaire has been devised with a sample formed by 1228 families, a personal interview with a sample formed by 20 families, and a comparative analysis of the productions and interaction of amateur teachers on YouTube platform and of recognized “edutubers,” as well as the use given to the dissemination of content on social networks. In the results obtained, the profile of a teaching staff that is increasingly disseminating and producing on social networks stands out, becoming content creators through their own YouTube channels, which also proposes tools for an interaction adapted to the centennial generation, using different digital communication tools. Differences were found comparing the three dimensions involved in this analysis, with teachers obtaining more positive evaluations as producers and as interactors in private schools than in subsidized and public schools. Likewise, differences were found between nano-influencers and macro-influencers in the use of aesthetic elements that make up the videos analyzed among the “edutubers.” |
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Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spaincentennial generation; Covid-19; education; edutubers; media competence; parenting; social networks; teachers training; YoutubeIn recent decades, the incipient technological development has generated a radical change in the way people access and transmit knowledge. Educational institutions must have a teaching staff adapted to new forms of consuming information. The purpose of this research is to know the media competence of Spanish teachers, from the perspective of families of schoolchildren in primary education. This analysis is based on the investigation published by 50 renowned international experts in media competence, which revolves around six major dimensions. In our analysis, we focused on the processes of interaction, production, and dissemination of content by teachers on YouTube. A questionnaire has been devised with a sample formed by 1228 families, a personal interview with a sample formed by 20 families, and a comparative analysis of the productions and interaction of amateur teachers on YouTube platform and of recognized “edutubers,” as well as the use given to the dissemination of content on social networks. In the results obtained, the profile of a teaching staff that is increasingly disseminating and producing on social networks stands out, becoming content creators through their own YouTube channels, which also proposes tools for an interaction adapted to the centennial generation, using different digital communication tools. Differences were found comparing the three dimensions involved in this analysis, with teachers obtaining more positive evaluations as producers and as interactors in private schools than in subsidized and public schools. Likewise, differences were found between nano-influencers and macro-influencers in the use of aesthetic elements that make up the videos analyzed among the “edutubers.”Cogitatio2022-02-24info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v10i1.4760https://doi.org/10.17645/mac.v10i1.4760Media and Communication; Vol 10, No 1 (2022): New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations; 247-2582183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/4760https://www.cogitatiopress.com/mediaandcommunication/article/view/4760/4760Copyright (c) 2022 Javier Gil-Quintana, Emilio Vida de León, Sara Osuna-Acedo, Carmen Marta-Lazohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessGil-Quintana, JavierVida de León, EmilioOsuna-Acedo, SaraMarta-Lazo, Carmen2023-04-06T17:45:12Zoai:ojs.cogitatiopress.com:article/4760Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:43.910018Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain |
title |
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain |
spellingShingle |
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain Gil-Quintana, Javier centennial generation; Covid-19; education; edutubers; media competence; parenting; social networks; teachers training; Youtube |
title_short |
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain |
title_full |
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain |
title_fullStr |
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain |
title_full_unstemmed |
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain |
title_sort |
Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain |
author |
Gil-Quintana, Javier |
author_facet |
Gil-Quintana, Javier Vida de León, Emilio Osuna-Acedo, Sara Marta-Lazo, Carmen |
author_role |
author |
author2 |
Vida de León, Emilio Osuna-Acedo, Sara Marta-Lazo, Carmen |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Gil-Quintana, Javier Vida de León, Emilio Osuna-Acedo, Sara Marta-Lazo, Carmen |
dc.subject.por.fl_str_mv |
centennial generation; Covid-19; education; edutubers; media competence; parenting; social networks; teachers training; Youtube |
topic |
centennial generation; Covid-19; education; edutubers; media competence; parenting; social networks; teachers training; Youtube |
description |
In recent decades, the incipient technological development has generated a radical change in the way people access and transmit knowledge. Educational institutions must have a teaching staff adapted to new forms of consuming information. The purpose of this research is to know the media competence of Spanish teachers, from the perspective of families of schoolchildren in primary education. This analysis is based on the investigation published by 50 renowned international experts in media competence, which revolves around six major dimensions. In our analysis, we focused on the processes of interaction, production, and dissemination of content by teachers on YouTube. A questionnaire has been devised with a sample formed by 1228 families, a personal interview with a sample formed by 20 families, and a comparative analysis of the productions and interaction of amateur teachers on YouTube platform and of recognized “edutubers,” as well as the use given to the dissemination of content on social networks. In the results obtained, the profile of a teaching staff that is increasingly disseminating and producing on social networks stands out, becoming content creators through their own YouTube channels, which also proposes tools for an interaction adapted to the centennial generation, using different digital communication tools. Differences were found comparing the three dimensions involved in this analysis, with teachers obtaining more positive evaluations as producers and as interactors in private schools than in subsidized and public schools. Likewise, differences were found between nano-influencers and macro-influencers in the use of aesthetic elements that make up the videos analyzed among the “edutubers.” |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-02-24 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v10i1.4760 https://doi.org/10.17645/mac.v10i1.4760 |
url |
https://doi.org/10.17645/mac.v10i1.4760 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/4760 https://www.cogitatiopress.com/mediaandcommunication/article/view/4760/4760 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Javier Gil-Quintana, Emilio Vida de León, Sara Osuna-Acedo, Carmen Marta-Lazo http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Javier Gil-Quintana, Emilio Vida de León, Sara Osuna-Acedo, Carmen Marta-Lazo http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 10, No 1 (2022): New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations; 247-258 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130655187009536 |