Innovative business plan for a brunch restaurant in Toulouse, France
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/20962 |
Resumo: | The main objective of this master thesis is to investigate whether it is achievable to open a brunch restaurant in Toulouse, France. Therefore, this master thesis is presented in the form of business plan. The innovative proposal is to introduce a new concept of brunch competing in the restaurant industry of Toulouse. In order to better understand the surrounding business environment of the project, several data were collected and analysed to develop the project. A market analysis and internal business analysis were conducted along with a competitive analysis to determine whether the restaurant could be a legitimate competitor among the other restaurants in Toulouse. After reviewing the results, a strategic analysis and marketing plan were advanced. Finally, a financial analysis was run to determine whether the affair offered a financial and economic viability. This consisted of an examination of startup costs and funding, as well as the creation of an income statement, statement of cash flows, and a balance sheet which were all based off on a 60 month sales forecast. These financial forms made it possible to perform a break even analysis that had the final conclusion as to whether or not the restaurant could be a profitable investment. Lastly, it possible to say that the restaurant is profitable from the first year of business operations. While the strategic analysis pointed out the restaurant could not only compete, but beat the competition, the financial analysis indicated that opening this restaurant would be a viable project, making profits from the first year of operating . |
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Innovative business plan for a brunch restaurant in Toulouse, FranceBusiness planHospitalityRestaurantFinancial and economic viabilityPlano de negócioHotelariaIndústria da restauraçãoViabilidade financeira e económicaThe main objective of this master thesis is to investigate whether it is achievable to open a brunch restaurant in Toulouse, France. Therefore, this master thesis is presented in the form of business plan. The innovative proposal is to introduce a new concept of brunch competing in the restaurant industry of Toulouse. In order to better understand the surrounding business environment of the project, several data were collected and analysed to develop the project. A market analysis and internal business analysis were conducted along with a competitive analysis to determine whether the restaurant could be a legitimate competitor among the other restaurants in Toulouse. After reviewing the results, a strategic analysis and marketing plan were advanced. Finally, a financial analysis was run to determine whether the affair offered a financial and economic viability. This consisted of an examination of startup costs and funding, as well as the creation of an income statement, statement of cash flows, and a balance sheet which were all based off on a 60 month sales forecast. These financial forms made it possible to perform a break even analysis that had the final conclusion as to whether or not the restaurant could be a profitable investment. Lastly, it possible to say that the restaurant is profitable from the first year of business operations. While the strategic analysis pointed out the restaurant could not only compete, but beat the competition, the financial analysis indicated that opening this restaurant would be a viable project, making profits from the first year of operating .O principal objectivo desta tese de mestrado é investigar se é possível abrir um restaurante de brunch em Toulouse, França. Por conseguinte, esta tese de mestrado é apresentada sob a forma de um plano de negócios. A proposta inovadora consiste em introduzir um novo conceito de brunch concorrente no sector da restauração de Toulouse, em França. A fim de melhor compreender o ambiente empresarial circundante do projecto, foram recolhidos e analisados vários dados para desenvolver o projecto. Foram realizadas uma análise do mercado, uma análise interna do negócio, bem como uma análise da concorrência, a fim de determinar se o restaurante poderia ser um concorrente legítimo entre os outros restaurantes de Toulouse. Após a análise dos resultados, foi avançada uma análise estratégica. Foi efectuada ainda, uma análise financeira para determinar se o caso oferecia uma viabilidade financeira e económica. Esta análise consistiu num exame de custos e de financiamento para o seu lançamento, bem como a criação de uma demonstração de resultados, de uma demonstração de fluxos de caixa e de um balanço, todos baseados numa previsão de vendas em 60 meses. Estas análises financeiras permitiram identificar o ponto de equilíbrio para concluir se o restaurante poderia ou não ser um investimento rentável. Por último, após toda a investigação, é possível afirmar que o restaurante é rentável desde o primeiro ano de actividade. A análise estratégica apontou que o restaurante não só podia competir com a concorrência, como também vencê-la e, a financeira indicou que a abertura deste restaurante seria um projecto viável, obtendo lucros a partir do primeiro ano de funcionamento (euros).2022-09-24T00:00:00Z2020-09-24T00:00:00Z2020-09-242020-06info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/20962TID:202545741engPeters-Destéract, Léonie Caroline Marieinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:43:05Zoai:repositorio.iscte-iul.pt:10071/20962Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:20:14.764221Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Innovative business plan for a brunch restaurant in Toulouse, France |
title |
Innovative business plan for a brunch restaurant in Toulouse, France |
spellingShingle |
Innovative business plan for a brunch restaurant in Toulouse, France Peters-Destéract, Léonie Caroline Marie Business plan Hospitality Restaurant Financial and economic viability Plano de negócio Hotelaria Indústria da restauração Viabilidade financeira e económica |
title_short |
Innovative business plan for a brunch restaurant in Toulouse, France |
title_full |
Innovative business plan for a brunch restaurant in Toulouse, France |
title_fullStr |
Innovative business plan for a brunch restaurant in Toulouse, France |
title_full_unstemmed |
Innovative business plan for a brunch restaurant in Toulouse, France |
title_sort |
Innovative business plan for a brunch restaurant in Toulouse, France |
author |
Peters-Destéract, Léonie Caroline Marie |
author_facet |
Peters-Destéract, Léonie Caroline Marie |
author_role |
author |
dc.contributor.author.fl_str_mv |
Peters-Destéract, Léonie Caroline Marie |
dc.subject.por.fl_str_mv |
Business plan Hospitality Restaurant Financial and economic viability Plano de negócio Hotelaria Indústria da restauração Viabilidade financeira e económica |
topic |
Business plan Hospitality Restaurant Financial and economic viability Plano de negócio Hotelaria Indústria da restauração Viabilidade financeira e económica |
description |
The main objective of this master thesis is to investigate whether it is achievable to open a brunch restaurant in Toulouse, France. Therefore, this master thesis is presented in the form of business plan. The innovative proposal is to introduce a new concept of brunch competing in the restaurant industry of Toulouse. In order to better understand the surrounding business environment of the project, several data were collected and analysed to develop the project. A market analysis and internal business analysis were conducted along with a competitive analysis to determine whether the restaurant could be a legitimate competitor among the other restaurants in Toulouse. After reviewing the results, a strategic analysis and marketing plan were advanced. Finally, a financial analysis was run to determine whether the affair offered a financial and economic viability. This consisted of an examination of startup costs and funding, as well as the creation of an income statement, statement of cash flows, and a balance sheet which were all based off on a 60 month sales forecast. These financial forms made it possible to perform a break even analysis that had the final conclusion as to whether or not the restaurant could be a profitable investment. Lastly, it possible to say that the restaurant is profitable from the first year of business operations. While the strategic analysis pointed out the restaurant could not only compete, but beat the competition, the financial analysis indicated that opening this restaurant would be a viable project, making profits from the first year of operating . |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-09-24T00:00:00Z 2020-09-24 2020-06 2022-09-24T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/20962 TID:202545741 |
url |
http://hdl.handle.net/10071/20962 |
identifier_str_mv |
TID:202545741 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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