Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segment

Detalhes bibliográficos
Autor(a) principal: Laera, Gianluca Cantori
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/153481
Resumo: The luxury industry is witnessing a major transformation pushed by the rise of the New Luxury Consumer. To build upon the scope of our CEMS Business Project, this paper focuses on understanding the role of entry-level products in the Fine jewelry market segment with respect to the New Luxury consumer. Through a thorough market analysis and semi-structured interviews with young consumers, we provide our view on the role held by these products and elaborate suggestions for luxury brands to develop entry-level product lines that satisfy the needs of these new consumers.
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spelling Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segmentLuxuryJewelryEntry-LevelNew Luxury ConsumerCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe luxury industry is witnessing a major transformation pushed by the rise of the New Luxury Consumer. To build upon the scope of our CEMS Business Project, this paper focuses on understanding the role of entry-level products in the Fine jewelry market segment with respect to the New Luxury consumer. Through a thorough market analysis and semi-structured interviews with young consumers, we provide our view on the role held by these products and elaborate suggestions for luxury brands to develop entry-level product lines that satisfy the needs of these new consumers.Silveira, Catherine daRUNLaera, Gianluca Cantori2022-06-292022-05-302027-05-30T00:00:00Z2022-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153481TID:203064046enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:36:02Zoai:run.unl.pt:10362/153481Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:18.941981Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segment
title Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segment
spellingShingle Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segment
Laera, Gianluca Cantori
Luxury
Jewelry
Entry-Level
New Luxury Consumer
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segment
title_full Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segment
title_fullStr Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segment
title_full_unstemmed Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segment
title_sort Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segment
author Laera, Gianluca Cantori
author_facet Laera, Gianluca Cantori
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Laera, Gianluca Cantori
dc.subject.por.fl_str_mv Luxury
Jewelry
Entry-Level
New Luxury Consumer
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Luxury
Jewelry
Entry-Level
New Luxury Consumer
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The luxury industry is witnessing a major transformation pushed by the rise of the New Luxury Consumer. To build upon the scope of our CEMS Business Project, this paper focuses on understanding the role of entry-level products in the Fine jewelry market segment with respect to the New Luxury consumer. Through a thorough market analysis and semi-structured interviews with young consumers, we provide our view on the role held by these products and elaborate suggestions for luxury brands to develop entry-level product lines that satisfy the needs of these new consumers.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-29
2022-05-30
2022-06-29T00:00:00Z
2027-05-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153481
TID:203064046
url http://hdl.handle.net/10362/153481
identifier_str_mv TID:203064046
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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