Selling digital services abroad

Detalhes bibliográficos
Autor(a) principal: Vendrell-Herrero, Ferran
Data de Publicação: 2018
Outros Autores: Gomes, Emanuel, Collinson, Simon, Parry, Glenn, Bustinza, Oscar F.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.1016/j.ibusrev.2017.06.003
Resumo: Funding agesncies: Spanish Government (grant nr. ECO2014-58472-R), Junta de Andalucia (grant nr. P11-SEJ-7294) and European Commission (grant nr. 691192)
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spelling Selling digital services abroadhow do extrinsic attributes influence foreign consumers' purchase intentions?Country of originCultural distanceDigital servicesInternational expansionPurchasing intentionsValue-in-useBusiness and International ManagementFinanceMarketingFunding agesncies: Spanish Government (grant nr. ECO2014-58472-R), Junta de Andalucia (grant nr. P11-SEJ-7294) and European Commission (grant nr. 691192)This article investigates, through the country-of-origin effect and value-in-use lenses, how the implementation of digital services creates opportunities for cultural industries to expand internationally. We argue that intrinsic attributes of cultural content such as the capacity to entertain are difficult to parameterize because they are somewhat experiential and subjective. This means that extrinsic cues are essential to foreign consumers when making a decision to purchase digital services. We specifically evaluate the influence of Britishness, cultural distance, exoticness, brand image, and flag-brand congruence on the purchase intentions of consumers in foreign markets. This study employs a unique consumer dataset with information on the internationalization of British cultural digital services. The depth and breadth of the survey data collected through collaboration with a UK media industry partner with a globally recognised brand is significantly richer than data used in previous studies. In particular, the study exploits a survey with 5,200 usable data points from consumers residing in fourteen geographically dispersed countries. Findings support theoretical predictions that Britishness, cultural distance, exoticness, brand image and flag-brand congruence are positively linked to the purchasing decisions. Theoretical and managerial implications are discussed.NOVA School of Business and Economics (NOVA SBE)RUNVendrell-Herrero, FerranGomes, EmanuelCollinson, SimonParry, GlennBustinza, Oscar F.2019-05-29T22:05:37Z2018-022018-02-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.1016/j.ibusrev.2017.06.003eng0969-5931PURE: 2956216http://www.scopus.com/inward/record.url?scp=85021955913&partnerID=8YFLogxKhttps://doi.org/10.1016/j.ibusrev.2017.06.003info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:33:36Zoai:run.unl.pt:10362/71171Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:35:11.279627Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Selling digital services abroad
how do extrinsic attributes influence foreign consumers' purchase intentions?
title Selling digital services abroad
spellingShingle Selling digital services abroad
Vendrell-Herrero, Ferran
Country of origin
Cultural distance
Digital services
International expansion
Purchasing intentions
Value-in-use
Business and International Management
Finance
Marketing
title_short Selling digital services abroad
title_full Selling digital services abroad
title_fullStr Selling digital services abroad
title_full_unstemmed Selling digital services abroad
title_sort Selling digital services abroad
author Vendrell-Herrero, Ferran
author_facet Vendrell-Herrero, Ferran
Gomes, Emanuel
Collinson, Simon
Parry, Glenn
Bustinza, Oscar F.
author_role author
author2 Gomes, Emanuel
Collinson, Simon
Parry, Glenn
Bustinza, Oscar F.
author2_role author
author
author
author
dc.contributor.none.fl_str_mv NOVA School of Business and Economics (NOVA SBE)
RUN
dc.contributor.author.fl_str_mv Vendrell-Herrero, Ferran
Gomes, Emanuel
Collinson, Simon
Parry, Glenn
Bustinza, Oscar F.
dc.subject.por.fl_str_mv Country of origin
Cultural distance
Digital services
International expansion
Purchasing intentions
Value-in-use
Business and International Management
Finance
Marketing
topic Country of origin
Cultural distance
Digital services
International expansion
Purchasing intentions
Value-in-use
Business and International Management
Finance
Marketing
description Funding agesncies: Spanish Government (grant nr. ECO2014-58472-R), Junta de Andalucia (grant nr. P11-SEJ-7294) and European Commission (grant nr. 691192)
publishDate 2018
dc.date.none.fl_str_mv 2018-02
2018-02-01T00:00:00Z
2019-05-29T22:05:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.1016/j.ibusrev.2017.06.003
url https://doi.org/10.1016/j.ibusrev.2017.06.003
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0969-5931
PURE: 2956216
http://www.scopus.com/inward/record.url?scp=85021955913&partnerID=8YFLogxK
https://doi.org/10.1016/j.ibusrev.2017.06.003
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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