How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing

Detalhes bibliográficos
Autor(a) principal: Ferreira, Mariana de Sousa Santiago
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/161063
Resumo: The oral care sector in Portugal has been historically defined by shortcomings of the public sector. Such as lead to highly competitive and saturated environment with an increasing number of active oral health professionals. Thus, the purpose of this report is to carefully analyze the ways CUF dental medicine can find an opportunity in the market. As a result, a complete marketing analysis and communications plan- from a group perspective and complemented by individual reports- was developed to support CUF dental medicine’s solution of becoming a new sub-brand with exclusive payment options that offers consumers an integrated high-quality service
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spelling How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricingCuf dental medicineMarketing planIntegrated servicePayment method 1facilitationsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe oral care sector in Portugal has been historically defined by shortcomings of the public sector. Such as lead to highly competitive and saturated environment with an increasing number of active oral health professionals. Thus, the purpose of this report is to carefully analyze the ways CUF dental medicine can find an opportunity in the market. As a result, a complete marketing analysis and communications plan- from a group perspective and complemented by individual reports- was developed to support CUF dental medicine’s solution of becoming a new sub-brand with exclusive payment options that offers consumers an integrated high-quality serviceVelosa, JorgeRUNFerreira, Mariana de Sousa Santiago2023-01-182023-01-182028-01-18T00:00:00Z2023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161063TID:203314263enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:43:48Zoai:run.unl.pt:10362/161063Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:18.960408Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing
title How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing
spellingShingle How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing
Ferreira, Mariana de Sousa Santiago
Cuf dental medicine
Marketing plan
Integrated service
Payment method 1facilitations
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing
title_full How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing
title_fullStr How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing
title_full_unstemmed How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing
title_sort How to ensure cuf is being recognized as a top player in dental medicine, ss much as it ris in every other specialty- pricing
author Ferreira, Mariana de Sousa Santiago
author_facet Ferreira, Mariana de Sousa Santiago
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
RUN
dc.contributor.author.fl_str_mv Ferreira, Mariana de Sousa Santiago
dc.subject.por.fl_str_mv Cuf dental medicine
Marketing plan
Integrated service
Payment method 1facilitations
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Cuf dental medicine
Marketing plan
Integrated service
Payment method 1facilitations
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The oral care sector in Portugal has been historically defined by shortcomings of the public sector. Such as lead to highly competitive and saturated environment with an increasing number of active oral health professionals. Thus, the purpose of this report is to carefully analyze the ways CUF dental medicine can find an opportunity in the market. As a result, a complete marketing analysis and communications plan- from a group perspective and complemented by individual reports- was developed to support CUF dental medicine’s solution of becoming a new sub-brand with exclusive payment options that offers consumers an integrated high-quality service
publishDate 2023
dc.date.none.fl_str_mv 2023-01-18
2023-01-18
2023-01-18T00:00:00Z
2028-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161063
TID:203314263
url http://hdl.handle.net/10362/161063
identifier_str_mv TID:203314263
dc.language.iso.fl_str_mv eng
language eng
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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