Smartphone and privacy concerns: Not so smart
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/18979 |
Resumo: | Smartphone is one of the most important information technology devices, so people feel the desire to adapt to it in order to keep up with technological developments (Lee, Chang, Lin & Cheng, 2014). Although recent studies have attempted to unravel the behavioral intentions to use smartphones (e.g. Bruner & Kumar, 2005; Liu & Yu, 2017) by analyzing different factors, there is a gap in the axiological dimension of this decision process (Chun, Lee & Kim, 2012). Privacy concern is one of the most relevant issues (Pew Research Center, 2014) and, consequently, this study is set to test in which measure privacy, as an axiological expression, override the hedonic factors associated with the behavioral intention of using smartphones. With a sample of 211 smartphone users we tested in which measure the importance given to privacy acts as a moderator variable in a model that comprehens ease of use, usefulness, and fun as predictors of behavioral intention to use smartphones. Findings show privacy is a key-driver in the behavioral intention of using smartphone, with particular emphasis health-related apps. |
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Smartphone and privacy concerns: Not so smartSmartphonePrivacyEase of useUsefulnessFunBehavioral intentionPsicologia socialPsicologia do comportamentoTelemóvelPrivacidadeSmartphone is one of the most important information technology devices, so people feel the desire to adapt to it in order to keep up with technological developments (Lee, Chang, Lin & Cheng, 2014). Although recent studies have attempted to unravel the behavioral intentions to use smartphones (e.g. Bruner & Kumar, 2005; Liu & Yu, 2017) by analyzing different factors, there is a gap in the axiological dimension of this decision process (Chun, Lee & Kim, 2012). Privacy concern is one of the most relevant issues (Pew Research Center, 2014) and, consequently, this study is set to test in which measure privacy, as an axiological expression, override the hedonic factors associated with the behavioral intention of using smartphones. With a sample of 211 smartphone users we tested in which measure the importance given to privacy acts as a moderator variable in a model that comprehens ease of use, usefulness, and fun as predictors of behavioral intention to use smartphones. Findings show privacy is a key-driver in the behavioral intention of using smartphone, with particular emphasis health-related apps.O smartphone é um dos mais importantes dispositivos de tecnologia da informação e, por isso, os indivíduos sentem o desejo de se adaptar a este de modo a acompanhar os desenvolvimentos tecnológicos (Lee, Chang, Lin & Cheng, 2014). Apesar de estudos recentes terem tentado desvendar as intenções comportamentais da adoção de smartphones (e.g. Bruner & Kumar, 2005; Liu & Yu, 2017), analisando diferentes fatores, há uma lacuna na análise da dimensão axiológica deste processo de decisão (Chun, Lee & Kim, 2012). A preocupação com a privacidade é um dos elementos mais relevantes (Pew Research Center, 2014) e por isso, o presente estudo procura testar em que medida a privacidade, enquanto expressão axiológica, se sobrepõe aos fatores hedónicos associados à intenção comportamental do uso do smartphone. Com uma amostra de 211 utilizadores de smartphones procurámos compreender em que medida a importância da privacidade opera como moderadora num modelo que integra a facilidade de uso, a utilidade, e a diversão enquanto preditoras da intenção comportamental de uso do smartphone. Os resultados mostram que a privacidade é um elemento-chave da intenção comportamental de usar o smartphone, com ênfase particular nas aplicações relacionadas com a saúde.2019-12-06T14:47:58Z2019-10-23T00:00:00Z2019-10-232019-07info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/18979TID:202293459engMatias, Filipa da Silvainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:23:07Zoai:repositorio.iscte-iul.pt:10071/18979Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:10:37.272299Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Smartphone and privacy concerns: Not so smart |
title |
Smartphone and privacy concerns: Not so smart |
spellingShingle |
Smartphone and privacy concerns: Not so smart Matias, Filipa da Silva Smartphone Privacy Ease of use Usefulness Fun Behavioral intention Psicologia social Psicologia do comportamento Telemóvel Privacidade |
title_short |
Smartphone and privacy concerns: Not so smart |
title_full |
Smartphone and privacy concerns: Not so smart |
title_fullStr |
Smartphone and privacy concerns: Not so smart |
title_full_unstemmed |
Smartphone and privacy concerns: Not so smart |
title_sort |
Smartphone and privacy concerns: Not so smart |
author |
Matias, Filipa da Silva |
author_facet |
Matias, Filipa da Silva |
author_role |
author |
dc.contributor.author.fl_str_mv |
Matias, Filipa da Silva |
dc.subject.por.fl_str_mv |
Smartphone Privacy Ease of use Usefulness Fun Behavioral intention Psicologia social Psicologia do comportamento Telemóvel Privacidade |
topic |
Smartphone Privacy Ease of use Usefulness Fun Behavioral intention Psicologia social Psicologia do comportamento Telemóvel Privacidade |
description |
Smartphone is one of the most important information technology devices, so people feel the desire to adapt to it in order to keep up with technological developments (Lee, Chang, Lin & Cheng, 2014). Although recent studies have attempted to unravel the behavioral intentions to use smartphones (e.g. Bruner & Kumar, 2005; Liu & Yu, 2017) by analyzing different factors, there is a gap in the axiological dimension of this decision process (Chun, Lee & Kim, 2012). Privacy concern is one of the most relevant issues (Pew Research Center, 2014) and, consequently, this study is set to test in which measure privacy, as an axiological expression, override the hedonic factors associated with the behavioral intention of using smartphones. With a sample of 211 smartphone users we tested in which measure the importance given to privacy acts as a moderator variable in a model that comprehens ease of use, usefulness, and fun as predictors of behavioral intention to use smartphones. Findings show privacy is a key-driver in the behavioral intention of using smartphone, with particular emphasis health-related apps. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-12-06T14:47:58Z 2019-10-23T00:00:00Z 2019-10-23 2019-07 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/18979 TID:202293459 |
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http://hdl.handle.net/10071/18979 |
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TID:202293459 |
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eng |
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eng |
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openAccess |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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