The development of a systematic approach to government involvement in international tourist events

Detalhes bibliográficos
Autor(a) principal: Costa, Carlos Manuel Gonçalves
Data de Publicação: 2004
Outros Autores: Henriques, Luís Miguel Mota
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.34624/rtd.v0i2.14113
Resumo: Althought there seems to exist recognition that hosting international events may bring many tourism benefits, what seems to prevail is an adhoc approach in their use as a marketing tool. The lack of strategy is likely to result in less than full accomplishment of the benefits. Hence, a more planned and systematic approach to events is necessary in order to fully take advantage of the opportunity posed by the organisation of such events. The overall aim of this paper is to address the need to develop a systematic approach to Govemmenfs involvement in international tourist events. The Portuguese strategy for international tourist events is presented and evaluated.
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spelling The development of a systematic approach to government involvement in international tourist eventsAlthought there seems to exist recognition that hosting international events may bring many tourism benefits, what seems to prevail is an adhoc approach in their use as a marketing tool. The lack of strategy is likely to result in less than full accomplishment of the benefits. Hence, a more planned and systematic approach to events is necessary in order to fully take advantage of the opportunity posed by the organisation of such events. The overall aim of this paper is to address the need to develop a systematic approach to Govemmenfs involvement in international tourist events. The Portuguese strategy for international tourist events is presented and evaluated.Pese embora o reconhecimento de que a captação e organização de eventos turísticos de âmbito internacional possa trazer inúmeros benefícios para os destinos turísticos, o que parece prevalecer é uma abordagem ah-hoc na utilização destes como instrumento de marketing turístico. A principal consequência da ausência de estratégia é a não maximização dos benefícios proporcionados pelos eventos. Nesse sentido, torna-se necessária uma abordagem mais planeada e sistemática em relação à captação e organização dos eventos, de forma a que se possa tirar o máximo partido das oportunidades subjacentes à organização de eventos de dimensão internacional. Assim, o objectivo deste artigo é o de abordar a necessidade dos Governos se envolverem de forma sistemática no apoio a eventos de índole internacional. No final, a estratégia portuguesa é apresentada e avaliada.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2004-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v0i2.14113oai:proa.ua.pt:article/14113Journal of Tourism & Development; No 2 (2004); 69-78Revista Turismo & Desenvolvimento; n.º 2 (2004); 69-782182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/rtd/article/view/14113https://doi.org/10.34624/rtd.v0i2.14113https://proa.ua.pt/index.php/rtd/article/view/14113/9550https://cretivecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessCosta, Carlos Manuel GonçalvesHenriques, Luís Miguel Mota2022-09-26T10:57:32Zoai:proa.ua.pt:article/14113Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:06:09.802608Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The development of a systematic approach to government involvement in international tourist events
title The development of a systematic approach to government involvement in international tourist events
spellingShingle The development of a systematic approach to government involvement in international tourist events
Costa, Carlos Manuel Gonçalves
title_short The development of a systematic approach to government involvement in international tourist events
title_full The development of a systematic approach to government involvement in international tourist events
title_fullStr The development of a systematic approach to government involvement in international tourist events
title_full_unstemmed The development of a systematic approach to government involvement in international tourist events
title_sort The development of a systematic approach to government involvement in international tourist events
author Costa, Carlos Manuel Gonçalves
author_facet Costa, Carlos Manuel Gonçalves
Henriques, Luís Miguel Mota
author_role author
author2 Henriques, Luís Miguel Mota
author2_role author
dc.contributor.author.fl_str_mv Costa, Carlos Manuel Gonçalves
Henriques, Luís Miguel Mota
description Althought there seems to exist recognition that hosting international events may bring many tourism benefits, what seems to prevail is an adhoc approach in their use as a marketing tool. The lack of strategy is likely to result in less than full accomplishment of the benefits. Hence, a more planned and systematic approach to events is necessary in order to fully take advantage of the opportunity posed by the organisation of such events. The overall aim of this paper is to address the need to develop a systematic approach to Govemmenfs involvement in international tourist events. The Portuguese strategy for international tourist events is presented and evaluated.
publishDate 2004
dc.date.none.fl_str_mv 2004-01-01T00:00:00Z
dc.type.driver.fl_str_mv journal article
journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/rtd.v0i2.14113
oai:proa.ua.pt:article/14113
url https://doi.org/10.34624/rtd.v0i2.14113
identifier_str_mv oai:proa.ua.pt:article/14113
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/rtd/article/view/14113
https://doi.org/10.34624/rtd.v0i2.14113
https://proa.ua.pt/index.php/rtd/article/view/14113/9550
dc.rights.driver.fl_str_mv https://cretivecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://cretivecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
dc.source.none.fl_str_mv Journal of Tourism & Development; No 2 (2004); 69-78
Revista Turismo & Desenvolvimento; n.º 2 (2004); 69-78
2182-1453
1645-9261
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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