Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil)
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v3i21/22.11961 |
Resumo: | Despite being a new subject in the traditional tourism field, corporate mobility has already been studied in the USA, Europe and Latin America. Just as urban, physical, social and technological mobility, the expression “corporate mobility” appears with the aim of creating strategic solutions of displacement. In corporations, it happens through the business travel services, expatriate employees, or simply the necessary commuting in the day by day life of organizations. Business travel in Brazil has grown, and additional contracts in agribusiness, oil and natural gas will contribute to increase the number of travelers to several destinations that were not used to receive visitors. Travel Management Companies, known as TMCs, increase their market share since they are trying to position themselves as experts in travel management.Thus, the aim of this paper is to present the TMCs as disseminators of corporate mobility services. The study is exploratory, qualitative, with multiple case studies. The central question of this study was ‘Why are companies contracting TMCs to handle their corporate mobility services?’. After the bibliographical research that allowed the choice of the key-words, central question and hypothesis, the multiple case study protocol was prepared and the three companies were selected due to the access that they committed to provide for this research – Carlson Wagon Lits, Alatur and Tour House. After a preparation of a profile of each company, there were three interviews with one top manager per organization; each of the interviewed people indicated the next two companies/persons to be contacted, as their most relevant stakeholders. |
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Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil)Despite being a new subject in the traditional tourism field, corporate mobility has already been studied in the USA, Europe and Latin America. Just as urban, physical, social and technological mobility, the expression “corporate mobility” appears with the aim of creating strategic solutions of displacement. In corporations, it happens through the business travel services, expatriate employees, or simply the necessary commuting in the day by day life of organizations. Business travel in Brazil has grown, and additional contracts in agribusiness, oil and natural gas will contribute to increase the number of travelers to several destinations that were not used to receive visitors. Travel Management Companies, known as TMCs, increase their market share since they are trying to position themselves as experts in travel management.Thus, the aim of this paper is to present the TMCs as disseminators of corporate mobility services. The study is exploratory, qualitative, with multiple case studies. The central question of this study was ‘Why are companies contracting TMCs to handle their corporate mobility services?’. After the bibliographical research that allowed the choice of the key-words, central question and hypothesis, the multiple case study protocol was prepared and the three companies were selected due to the access that they committed to provide for this research – Carlson Wagon Lits, Alatur and Tour House. After a preparation of a profile of each company, there were three interviews with one top manager per organization; each of the interviewed people indicated the next two companies/persons to be contacted, as their most relevant stakeholders. Apesar de ser um tema novo no turismo, a mobilidade corporativa já apresenta estudos nos Estados Unidos da América, Europa, Ásia e América Latina. Assim como a mobilidade urbana, física, social e tecnológica, a mobilidade corporativa surge com o objetivo de criar soluções estratégicas de deslocamento. Nas empresas, isso se dá por meio das viagens corporativas, expatriação de funcionários, ou simplesmente nos deslocamentos necessários para operacionalizar o cotidiano das organizações. As viagens de negócios no Brasil têm crescido, e mercados como os de agronegócios, petróleo e gás natural contribuirão ainda mais para tal aumento. As Travel Management Companies, conhecidas como TMCs, ganham espaço nesse mercado por serem especialistas em gestão de viagens corporativas. Dessa maneira, o objetivo do presente artigo é apresentar as TMCs como disseminadoras de serviços de mobilidade corporativa. O estudo caracteriza-se como exploratório, qualitativo, com estudo de casos múltiplos. Primeiramente, realizou-se o levantamento bibliográfico para a compreensão de conceitos, estabelecimento de palavras-chave, elaboração do problema de pesquisa e hipóteses. A questão central da pesquisa foi ‘Por que procurar serviços de mobilidade corporativa emTMCs?’. A segunda etapa, empírica, realizou-se com o estudo de casos múltiplos, com escolha por conveniência de acesso aos dados das empresas, selecionando-se Carlson Wagon Lits, Alatur e Tour House; preparação de protocolo de pesquisa; caracterização de cada uma das organizações com dados obtidos em pesquisa de gabinete e a realização de nove entrevistas, sendo as três primeiras com o representante da alta administração de cada uma das TMCs que, por sua vez, indicaram dois representantes de seus stakeholders mais relevantes. Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2014-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v3i21/22.11961oai:proa.ua.pt:article/11961Journal of Tourism & Development; Vol 3 No 21/22 (2014); 61-71Revista Turismo & Desenvolvimento; vol. 3 n.º 21/22 (2014); 61-712182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/11961https://doi.org/10.34624/rtd.v3i21/22.11961https://proa.ua.pt/index.php/rtd/article/view/11961/7891https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessWada, Elizabeth KyokoGuizi, Alan AparecidoSantos, Aristides Faria Lopes dosMeneses, Laura Aguiar de2022-09-26T10:56:54Zoai:proa.ua.pt:article/11961Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:38.164689Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil) |
title |
Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil) |
spellingShingle |
Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil) Wada, Elizabeth Kyoko |
title_short |
Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil) |
title_full |
Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil) |
title_fullStr |
Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil) |
title_full_unstemmed |
Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil) |
title_sort |
Mobilidade corporativa: estudo de casos múltiplos: Carlson Wagon Lits, Alatur e Tour House (São Paulo, Brasil) |
author |
Wada, Elizabeth Kyoko |
author_facet |
Wada, Elizabeth Kyoko Guizi, Alan Aparecido Santos, Aristides Faria Lopes dos Meneses, Laura Aguiar de |
author_role |
author |
author2 |
Guizi, Alan Aparecido Santos, Aristides Faria Lopes dos Meneses, Laura Aguiar de |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Wada, Elizabeth Kyoko Guizi, Alan Aparecido Santos, Aristides Faria Lopes dos Meneses, Laura Aguiar de |
description |
Despite being a new subject in the traditional tourism field, corporate mobility has already been studied in the USA, Europe and Latin America. Just as urban, physical, social and technological mobility, the expression “corporate mobility” appears with the aim of creating strategic solutions of displacement. In corporations, it happens through the business travel services, expatriate employees, or simply the necessary commuting in the day by day life of organizations. Business travel in Brazil has grown, and additional contracts in agribusiness, oil and natural gas will contribute to increase the number of travelers to several destinations that were not used to receive visitors. Travel Management Companies, known as TMCs, increase their market share since they are trying to position themselves as experts in travel management.Thus, the aim of this paper is to present the TMCs as disseminators of corporate mobility services. The study is exploratory, qualitative, with multiple case studies. The central question of this study was ‘Why are companies contracting TMCs to handle their corporate mobility services?’. After the bibliographical research that allowed the choice of the key-words, central question and hypothesis, the multiple case study protocol was prepared and the three companies were selected due to the access that they committed to provide for this research – Carlson Wagon Lits, Alatur and Tour House. After a preparation of a profile of each company, there were three interviews with one top manager per organization; each of the interviewed people indicated the next two companies/persons to be contacted, as their most relevant stakeholders. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v3i21/22.11961 oai:proa.ua.pt:article/11961 |
url |
https://doi.org/10.34624/rtd.v3i21/22.11961 |
identifier_str_mv |
oai:proa.ua.pt:article/11961 |
dc.language.iso.fl_str_mv |
por |
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por |
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https://proa.ua.pt/index.php/rtd/article/view/11961 https://doi.org/10.34624/rtd.v3i21/22.11961 https://proa.ua.pt/index.php/rtd/article/view/11961/7891 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
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https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 3 No 21/22 (2014); 61-71 Revista Turismo & Desenvolvimento; vol. 3 n.º 21/22 (2014); 61-71 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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