The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products

Detalhes bibliográficos
Autor(a) principal: Ciunel, Malgorzata Joanna
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/132576
Resumo: This thesis explores the effect of packaging material (matte vs glossy) on consumers’ purchase intention and willingness to pay for luxury product and how environmental concern influences this relationship. First, the results show that for consumers with higher environmental concern, matte (vs glossy) material of the packaging increases the purchase intention. Next, the sample failed to predict preferences of consumers characterized by low environmental concern. Also, this study shows that environmental concern does not influence the relationship between the packaging material and willingness to pay. At the end, managerial implications, identified limitations and possible future research are discussed.
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spelling The interplay of sustainable packaging material and cosumers´ environmental concern for luxury productsExperimentsEnvironmental concernLuxury consumersSustainable luxuryConsumer bahaviorDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis explores the effect of packaging material (matte vs glossy) on consumers’ purchase intention and willingness to pay for luxury product and how environmental concern influences this relationship. First, the results show that for consumers with higher environmental concern, matte (vs glossy) material of the packaging increases the purchase intention. Next, the sample failed to predict preferences of consumers characterized by low environmental concern. Also, this study shows that environmental concern does not influence the relationship between the packaging material and willingness to pay. At the end, managerial implications, identified limitations and possible future research are discussed.Truong, NatalieRUNCiunel, Malgorzata Joanna2022-02-09T12:08:34Z2021-09-172021-09-172021-09-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/132576TID:202837408enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:11:14Zoai:run.unl.pt:10362/132576Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:31.187910Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products
title The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products
spellingShingle The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products
Ciunel, Malgorzata Joanna
Experiments
Environmental concern
Luxury consumers
Sustainable luxury
Consumer bahavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products
title_full The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products
title_fullStr The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products
title_full_unstemmed The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products
title_sort The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products
author Ciunel, Malgorzata Joanna
author_facet Ciunel, Malgorzata Joanna
author_role author
dc.contributor.none.fl_str_mv Truong, Natalie
RUN
dc.contributor.author.fl_str_mv Ciunel, Malgorzata Joanna
dc.subject.por.fl_str_mv Experiments
Environmental concern
Luxury consumers
Sustainable luxury
Consumer bahavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Experiments
Environmental concern
Luxury consumers
Sustainable luxury
Consumer bahavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis explores the effect of packaging material (matte vs glossy) on consumers’ purchase intention and willingness to pay for luxury product and how environmental concern influences this relationship. First, the results show that for consumers with higher environmental concern, matte (vs glossy) material of the packaging increases the purchase intention. Next, the sample failed to predict preferences of consumers characterized by low environmental concern. Also, this study shows that environmental concern does not influence the relationship between the packaging material and willingness to pay. At the end, managerial implications, identified limitations and possible future research are discussed.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-17
2021-09-17
2021-09-17T00:00:00Z
2022-02-09T12:08:34Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/132576
TID:202837408
url http://hdl.handle.net/10362/132576
identifier_str_mv TID:202837408
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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