The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/132576 |
Resumo: | This thesis explores the effect of packaging material (matte vs glossy) on consumers’ purchase intention and willingness to pay for luxury product and how environmental concern influences this relationship. First, the results show that for consumers with higher environmental concern, matte (vs glossy) material of the packaging increases the purchase intention. Next, the sample failed to predict preferences of consumers characterized by low environmental concern. Also, this study shows that environmental concern does not influence the relationship between the packaging material and willingness to pay. At the end, managerial implications, identified limitations and possible future research are discussed. |
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The interplay of sustainable packaging material and cosumers´ environmental concern for luxury productsExperimentsEnvironmental concernLuxury consumersSustainable luxuryConsumer bahaviorDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis explores the effect of packaging material (matte vs glossy) on consumers’ purchase intention and willingness to pay for luxury product and how environmental concern influences this relationship. First, the results show that for consumers with higher environmental concern, matte (vs glossy) material of the packaging increases the purchase intention. Next, the sample failed to predict preferences of consumers characterized by low environmental concern. Also, this study shows that environmental concern does not influence the relationship between the packaging material and willingness to pay. At the end, managerial implications, identified limitations and possible future research are discussed.Truong, NatalieRUNCiunel, Malgorzata Joanna2022-02-09T12:08:34Z2021-09-172021-09-172021-09-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/132576TID:202837408enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:11:14Zoai:run.unl.pt:10362/132576Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:31.187910Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products |
title |
The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products |
spellingShingle |
The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products Ciunel, Malgorzata Joanna Experiments Environmental concern Luxury consumers Sustainable luxury Consumer bahavior Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products |
title_full |
The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products |
title_fullStr |
The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products |
title_full_unstemmed |
The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products |
title_sort |
The interplay of sustainable packaging material and cosumers´ environmental concern for luxury products |
author |
Ciunel, Malgorzata Joanna |
author_facet |
Ciunel, Malgorzata Joanna |
author_role |
author |
dc.contributor.none.fl_str_mv |
Truong, Natalie RUN |
dc.contributor.author.fl_str_mv |
Ciunel, Malgorzata Joanna |
dc.subject.por.fl_str_mv |
Experiments Environmental concern Luxury consumers Sustainable luxury Consumer bahavior Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Experiments Environmental concern Luxury consumers Sustainable luxury Consumer bahavior Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This thesis explores the effect of packaging material (matte vs glossy) on consumers’ purchase intention and willingness to pay for luxury product and how environmental concern influences this relationship. First, the results show that for consumers with higher environmental concern, matte (vs glossy) material of the packaging increases the purchase intention. Next, the sample failed to predict preferences of consumers characterized by low environmental concern. Also, this study shows that environmental concern does not influence the relationship between the packaging material and willingness to pay. At the end, managerial implications, identified limitations and possible future research are discussed. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-17 2021-09-17 2021-09-17T00:00:00Z 2022-02-09T12:08:34Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/132576 TID:202837408 |
url |
http://hdl.handle.net/10362/132576 |
identifier_str_mv |
TID:202837408 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799138077954801664 |