Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/161316 |
Resumo: | Due to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap. |
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Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 TeamAston Martin Formula 1 TeamEsportsEcosystemMarket characteristicsPorter’s Five ForcesTrendsBusiness opportunitiesSWOTRoadmapDomínio/Área Científica::Ciências Sociais::Economia e GestãoDue to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap.Brinca, PedroRUNRødahl, Hans2023-01-262023-01-262028-01-26T00:00:00Z2023-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161316TID:203317831enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:14Zoai:run.unl.pt:10362/161316Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:29.383608Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team |
title |
Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team |
spellingShingle |
Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team Rødahl, Hans Aston Martin Formula 1 Team Esports Ecosystem Market characteristics Porter’s Five Forces Trends Business opportunities SWOT Roadmap Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team |
title_full |
Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team |
title_fullStr |
Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team |
title_full_unstemmed |
Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team |
title_sort |
Exploring a Formula 1 team’s business opportunities within the esports market: An analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team |
author |
Rødahl, Hans |
author_facet |
Rødahl, Hans |
author_role |
author |
dc.contributor.none.fl_str_mv |
Brinca, Pedro RUN |
dc.contributor.author.fl_str_mv |
Rødahl, Hans |
dc.subject.por.fl_str_mv |
Aston Martin Formula 1 Team Esports Ecosystem Market characteristics Porter’s Five Forces Trends Business opportunities SWOT Roadmap Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Aston Martin Formula 1 Team Esports Ecosystem Market characteristics Porter’s Five Forces Trends Business opportunities SWOT Roadmap Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Due to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-26 2023-01-26 2023-01-26T00:00:00Z 2028-01-26T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/161316 TID:203317831 |
url |
http://hdl.handle.net/10362/161316 |
identifier_str_mv |
TID:203317831 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138165791916032 |