The Lean Startup Toolkit : an assembly of ready to use tools to build a Lean Startup

• Autor(a) principal: Balser, Markus
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/18372
• topic: Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The Lean Startup Methodology (LSM) has become a popular approach for many early stage startups. However, related literature is very fragmented with no clear instructions on how to use the methodology properly. Therefore, the aim of this thesis is to create a comprehensive and ready to use toolkit for the LSM, which can be used by anyone who is involved in the process of starting a business. In a first part of this thesis, the Business Model Canvas, Customer Development and Agile Development are identified as the key principles of the LSM. After the principles have been outlined and defined, the section continues to describe the logic of how the different principles interconnect with each other throughout the Lean Startup process. In a second and main section of the thesis, the three key principles are explained separately in greater detail. Every principle is linked to a set of specific tools and examples of how to facilitate their usage successfully are described. Those tools do not only draw on known approaches of the LSM, but also new methods from adjacent areas have been analyzed, adapted and applied for a comprehensive analysis. In conclusion, the thesis developed a ready to use toolkit, which comprises the newest adaption on the original Lean Startup manifesto and combined new and old concepts with practical examples. Herewith, the hampering gaps between theory and practice, which were not yet closed through the already presently available literature, have been closed.