How does the web game design influence the behavior of e-banking users?

Detalhes bibliográficos
Autor(a) principal: Rodrigues, L. F.
Data de Publicação: 2017
Outros Autores: Costa, C., Oliveira, A.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/13139
Resumo: Gamification has a clear influence on software design, development and plays an important role in the motivation and intention of users to use a website and buy online. Nevertheless, in the case of e-banking, the influence of gamification in software design and on the user's intention to use are still very unclear. We intend to verify how game design elements and mechanics combined in the design of a bank website, influence the intention of customers to use e-banking. To explore and analyze the effects of gamification on a bank website, we propose a conceptual model considering the interaction between six variables: gamification, ease of use, information, design, web page characteristics, and intention to use the website. To test this model we develop a quantitative study involving 219 bank customers as participants who interacted with a gamified e-banking website to manage their financial investments. Participants then responded to an online questionnaire (including items related to the main variables), in order to measure their reactions to gamified software and their intentions. All data were statistically analyzed and results indicate that gamification has a significant influence on the ease of use and the intention to use ebanking, as well as on the web design, information, and webpage characteristics. We find that gamification may motivate customers to use e-banking, and that it improves their financial literacy and facilitates online processes and transactions. This study provides insightful guidelines for web design, development and e-banking contents that can be taken into account by marketing, IT, and business teams working in electronic banks.
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spelling How does the web game design influence the behavior of e-banking users?E-bankingGamificationWeb designSoftware developmentTechnology acceptanceGamification has a clear influence on software design, development and plays an important role in the motivation and intention of users to use a website and buy online. Nevertheless, in the case of e-banking, the influence of gamification in software design and on the user's intention to use are still very unclear. We intend to verify how game design elements and mechanics combined in the design of a bank website, influence the intention of customers to use e-banking. To explore and analyze the effects of gamification on a bank website, we propose a conceptual model considering the interaction between six variables: gamification, ease of use, information, design, web page characteristics, and intention to use the website. To test this model we develop a quantitative study involving 219 bank customers as participants who interacted with a gamified e-banking website to manage their financial investments. Participants then responded to an online questionnaire (including items related to the main variables), in order to measure their reactions to gamified software and their intentions. All data were statistically analyzed and results indicate that gamification has a significant influence on the ease of use and the intention to use ebanking, as well as on the web design, information, and webpage characteristics. We find that gamification may motivate customers to use e-banking, and that it improves their financial literacy and facilitates online processes and transactions. This study provides insightful guidelines for web design, development and e-banking contents that can be taken into account by marketing, IT, and business teams working in electronic banks.Pergamon/Elsevier2017-04-27T08:28:53Z2017-01-01T00:00:00Z20172019-03-22T11:07:18Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/13139eng0747-563210.1016/j.chb.2017.04.034Rodrigues, L. F.Costa, C.Oliveira, A.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:48:05Zoai:repositorio.iscte-iul.pt:10071/13139Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:23:24.367035Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How does the web game design influence the behavior of e-banking users?
title How does the web game design influence the behavior of e-banking users?
spellingShingle How does the web game design influence the behavior of e-banking users?
Rodrigues, L. F.
E-banking
Gamification
Web design
Software development
Technology acceptance
title_short How does the web game design influence the behavior of e-banking users?
title_full How does the web game design influence the behavior of e-banking users?
title_fullStr How does the web game design influence the behavior of e-banking users?
title_full_unstemmed How does the web game design influence the behavior of e-banking users?
title_sort How does the web game design influence the behavior of e-banking users?
author Rodrigues, L. F.
author_facet Rodrigues, L. F.
Costa, C.
Oliveira, A.
author_role author
author2 Costa, C.
Oliveira, A.
author2_role author
author
dc.contributor.author.fl_str_mv Rodrigues, L. F.
Costa, C.
Oliveira, A.
dc.subject.por.fl_str_mv E-banking
Gamification
Web design
Software development
Technology acceptance
topic E-banking
Gamification
Web design
Software development
Technology acceptance
description Gamification has a clear influence on software design, development and plays an important role in the motivation and intention of users to use a website and buy online. Nevertheless, in the case of e-banking, the influence of gamification in software design and on the user's intention to use are still very unclear. We intend to verify how game design elements and mechanics combined in the design of a bank website, influence the intention of customers to use e-banking. To explore and analyze the effects of gamification on a bank website, we propose a conceptual model considering the interaction between six variables: gamification, ease of use, information, design, web page characteristics, and intention to use the website. To test this model we develop a quantitative study involving 219 bank customers as participants who interacted with a gamified e-banking website to manage their financial investments. Participants then responded to an online questionnaire (including items related to the main variables), in order to measure their reactions to gamified software and their intentions. All data were statistically analyzed and results indicate that gamification has a significant influence on the ease of use and the intention to use ebanking, as well as on the web design, information, and webpage characteristics. We find that gamification may motivate customers to use e-banking, and that it improves their financial literacy and facilitates online processes and transactions. This study provides insightful guidelines for web design, development and e-banking contents that can be taken into account by marketing, IT, and business teams working in electronic banks.
publishDate 2017
dc.date.none.fl_str_mv 2017-04-27T08:28:53Z
2017-01-01T00:00:00Z
2017
2019-03-22T11:07:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/13139
url http://hdl.handle.net/10071/13139
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0747-5632
10.1016/j.chb.2017.04.034
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pergamon/Elsevier
publisher.none.fl_str_mv Pergamon/Elsevier
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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