Authentic learning in a B2B context: cases involving undergraduate students from the University of Aveiro

Detalhes bibliográficos
Autor(a) principal: Saur-Amaral, Irina
Data de Publicação: 2022
Outros Autores: Filipe, Sandra
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10773/37976
Resumo: This paper presents the results of an authentic learning project for undergraduate students, in a business to business (B2B) context, more specifically the case of the Information Technology (IT) cluster in Aveiro. The project was implemented between October 2021 and January 2022 with 93 undergraduate students from second and third year of the Bachelor in Marketing and Bachelor in Finance at University of Aveiro, which developed strategic plans and marketing plans for 18 companies belonging to the IT cluster in Aveiro. Results show that benefits overseeded the barriers.
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spelling Authentic learning in a B2B context: cases involving undergraduate students from the University of AveiroAuthentic learningProblem and project-based learningPedagogical educationLearning by doingThis paper presents the results of an authentic learning project for undergraduate students, in a business to business (B2B) context, more specifically the case of the Information Technology (IT) cluster in Aveiro. The project was implemented between October 2021 and January 2022 with 93 undergraduate students from second and third year of the Bachelor in Marketing and Bachelor in Finance at University of Aveiro, which developed strategic plans and marketing plans for 18 companies belonging to the IT cluster in Aveiro. Results show that benefits overseeded the barriers.UA Editora2023-06-09T09:00:03Z2022-07-24T00:00:00Z2022-07-24info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10773/37976eng2184-910210.34624/iciemc.v0i3.29794Saur-Amaral, IrinaFilipe, Sandrainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T12:14:10Zoai:ria.ua.pt:10773/37976Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:08:33.142998Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Authentic learning in a B2B context: cases involving undergraduate students from the University of Aveiro
title Authentic learning in a B2B context: cases involving undergraduate students from the University of Aveiro
spellingShingle Authentic learning in a B2B context: cases involving undergraduate students from the University of Aveiro
Saur-Amaral, Irina
Authentic learning
Problem and project-based learning
Pedagogical education
Learning by doing
title_short Authentic learning in a B2B context: cases involving undergraduate students from the University of Aveiro
title_full Authentic learning in a B2B context: cases involving undergraduate students from the University of Aveiro
title_fullStr Authentic learning in a B2B context: cases involving undergraduate students from the University of Aveiro
title_full_unstemmed Authentic learning in a B2B context: cases involving undergraduate students from the University of Aveiro
title_sort Authentic learning in a B2B context: cases involving undergraduate students from the University of Aveiro
author Saur-Amaral, Irina
author_facet Saur-Amaral, Irina
Filipe, Sandra
author_role author
author2 Filipe, Sandra
author2_role author
dc.contributor.author.fl_str_mv Saur-Amaral, Irina
Filipe, Sandra
dc.subject.por.fl_str_mv Authentic learning
Problem and project-based learning
Pedagogical education
Learning by doing
topic Authentic learning
Problem and project-based learning
Pedagogical education
Learning by doing
description This paper presents the results of an authentic learning project for undergraduate students, in a business to business (B2B) context, more specifically the case of the Information Technology (IT) cluster in Aveiro. The project was implemented between October 2021 and January 2022 with 93 undergraduate students from second and third year of the Bachelor in Marketing and Bachelor in Finance at University of Aveiro, which developed strategic plans and marketing plans for 18 companies belonging to the IT cluster in Aveiro. Results show that benefits overseeded the barriers.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-24T00:00:00Z
2022-07-24
2023-06-09T09:00:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10773/37976
url http://hdl.handle.net/10773/37976
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2184-9102
10.34624/iciemc.v0i3.29794
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UA Editora
publisher.none.fl_str_mv UA Editora
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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