How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/39290 |
Resumo: | This dissertation aims to investigate the Portuguese Luxury Consumer’s consumption habits in Portugal, in order to understand how Portugal can capitalize on these consumers to further develop the overall luxury consumption in the country. To achieve this goal, we started by exploring the concept of luxury, presenting the main global luxury trends and analysing the luxury consumption in Portugal, using both qualitative and quantitative techniques. This investigation shows that Portuguese luxury consumers are influenced by store service, price and promotion, purchase both luxury goods and experiences, browse online before going to stores and, overall, seem to be aligned with the rest of the Western World’s luxury consumers. |
id |
RCAP_ac6227b081e308eaa9e45cecee1c282e |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/39290 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?LuxuryPortuguese luxury consumersLuxury productsLuxury experiencesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation aims to investigate the Portuguese Luxury Consumer’s consumption habits in Portugal, in order to understand how Portugal can capitalize on these consumers to further develop the overall luxury consumption in the country. To achieve this goal, we started by exploring the concept of luxury, presenting the main global luxury trends and analysing the luxury consumption in Portugal, using both qualitative and quantitative techniques. This investigation shows that Portuguese luxury consumers are influenced by store service, price and promotion, purchase both luxury goods and experiences, browse online before going to stores and, overall, seem to be aligned with the rest of the Western World’s luxury consumers.Silveira, Catherine daRUNPinto, Catarina Rodrigues Ferreira2019-01-20T01:30:25Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/39290TID:201863600enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:32Zoai:run.unl.pt:10362/39290Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:05.296680Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal? |
title |
How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal? |
spellingShingle |
How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal? Pinto, Catarina Rodrigues Ferreira Luxury Portuguese luxury consumers Luxury products Luxury experiences Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal? |
title_full |
How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal? |
title_fullStr |
How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal? |
title_full_unstemmed |
How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal? |
title_sort |
How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal? |
author |
Pinto, Catarina Rodrigues Ferreira |
author_facet |
Pinto, Catarina Rodrigues Ferreira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silveira, Catherine da RUN |
dc.contributor.author.fl_str_mv |
Pinto, Catarina Rodrigues Ferreira |
dc.subject.por.fl_str_mv |
Luxury Portuguese luxury consumers Luxury products Luxury experiences Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Luxury Portuguese luxury consumers Luxury products Luxury experiences Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This dissertation aims to investigate the Portuguese Luxury Consumer’s consumption habits in Portugal, in order to understand how Portugal can capitalize on these consumers to further develop the overall luxury consumption in the country. To achieve this goal, we started by exploring the concept of luxury, presenting the main global luxury trends and analysing the luxury consumption in Portugal, using both qualitative and quantitative techniques. This investigation shows that Portuguese luxury consumers are influenced by store service, price and promotion, purchase both luxury goods and experiences, browse online before going to stores and, overall, seem to be aligned with the rest of the Western World’s luxury consumers. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-01-20 2018-01-20T00:00:00Z 2019-01-20T01:30:25Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/39290 TID:201863600 |
url |
http://hdl.handle.net/10362/39290 |
identifier_str_mv |
TID:201863600 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799137934411038720 |