How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?

Detalhes bibliográficos
Autor(a) principal: Pinto, Catarina Rodrigues Ferreira
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/39290
Resumo: This dissertation aims to investigate the Portuguese Luxury Consumer’s consumption habits in Portugal, in order to understand how Portugal can capitalize on these consumers to further develop the overall luxury consumption in the country. To achieve this goal, we started by exploring the concept of luxury, presenting the main global luxury trends and analysing the luxury consumption in Portugal, using both qualitative and quantitative techniques. This investigation shows that Portuguese luxury consumers are influenced by store service, price and promotion, purchase both luxury goods and experiences, browse online before going to stores and, overall, seem to be aligned with the rest of the Western World’s luxury consumers.
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spelling How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?LuxuryPortuguese luxury consumersLuxury productsLuxury experiencesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation aims to investigate the Portuguese Luxury Consumer’s consumption habits in Portugal, in order to understand how Portugal can capitalize on these consumers to further develop the overall luxury consumption in the country. To achieve this goal, we started by exploring the concept of luxury, presenting the main global luxury trends and analysing the luxury consumption in Portugal, using both qualitative and quantitative techniques. This investigation shows that Portuguese luxury consumers are influenced by store service, price and promotion, purchase both luxury goods and experiences, browse online before going to stores and, overall, seem to be aligned with the rest of the Western World’s luxury consumers.Silveira, Catherine daRUNPinto, Catarina Rodrigues Ferreira2019-01-20T01:30:25Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/39290TID:201863600enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:32Zoai:run.unl.pt:10362/39290Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:05.296680Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
title How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
spellingShingle How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
Pinto, Catarina Rodrigues Ferreira
Luxury
Portuguese luxury consumers
Luxury products
Luxury experiences
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
title_full How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
title_fullStr How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
title_full_unstemmed How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
title_sort How to leverage on the Portuguese luxury consumers to increase the luxury consumption in Portugal?
author Pinto, Catarina Rodrigues Ferreira
author_facet Pinto, Catarina Rodrigues Ferreira
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Pinto, Catarina Rodrigues Ferreira
dc.subject.por.fl_str_mv Luxury
Portuguese luxury consumers
Luxury products
Luxury experiences
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Luxury
Portuguese luxury consumers
Luxury products
Luxury experiences
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This dissertation aims to investigate the Portuguese Luxury Consumer’s consumption habits in Portugal, in order to understand how Portugal can capitalize on these consumers to further develop the overall luxury consumption in the country. To achieve this goal, we started by exploring the concept of luxury, presenting the main global luxury trends and analysing the luxury consumption in Portugal, using both qualitative and quantitative techniques. This investigation shows that Portuguese luxury consumers are influenced by store service, price and promotion, purchase both luxury goods and experiences, browse online before going to stores and, overall, seem to be aligned with the rest of the Western World’s luxury consumers.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2019-01-20T01:30:25Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/39290
TID:201863600
url http://hdl.handle.net/10362/39290
identifier_str_mv TID:201863600
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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