Launch plan for a new magazine for Pangea Lda. Company

Detalhes bibliográficos
Autor(a) principal: Cachada, Teresa Margarida Palácios Silva Rodrigues
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11618
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Launch plan for a new magazine for Pangea Lda. CompanyBeYouOnline MagazineTargeted NewsWomen’s magazineA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe purpose of this paper is to present a proposal of marketing plan for Pangea, a startup company that is currently seeking to develop a magazine for young women: BeYou. The project aims to study the major marketing trends in the sector, as well as to identify the business opportunity in the market in order to implement the magazine. Supported by qualitative interviews focused on the needs and preferences of young women, insights about the customers and market were acquired. By identifying an opportunity on the magazines field suited for leisure times, a plan was developed to define the appropriate positioning and marketing strategy.NSBE - UNLCenteno, VictorRUNCachada, Teresa Margarida Palácios Silva Rodrigues2014-03-14T15:22:46Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11618enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:11Zoai:run.unl.pt:10362/11618Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:25.624548Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Launch plan for a new magazine for Pangea Lda. Company
title Launch plan for a new magazine for Pangea Lda. Company
spellingShingle Launch plan for a new magazine for Pangea Lda. Company
Cachada, Teresa Margarida Palácios Silva Rodrigues
BeYou
Online Magazine
Targeted News
Women’s magazine
title_short Launch plan for a new magazine for Pangea Lda. Company
title_full Launch plan for a new magazine for Pangea Lda. Company
title_fullStr Launch plan for a new magazine for Pangea Lda. Company
title_full_unstemmed Launch plan for a new magazine for Pangea Lda. Company
title_sort Launch plan for a new magazine for Pangea Lda. Company
author Cachada, Teresa Margarida Palácios Silva Rodrigues
author_facet Cachada, Teresa Margarida Palácios Silva Rodrigues
author_role author
dc.contributor.none.fl_str_mv Centeno, Victor
RUN
dc.contributor.author.fl_str_mv Cachada, Teresa Margarida Palácios Silva Rodrigues
dc.subject.por.fl_str_mv BeYou
Online Magazine
Targeted News
Women’s magazine
topic BeYou
Online Magazine
Targeted News
Women’s magazine
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2014-03-14T15:22:46Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11618
url http://hdl.handle.net/10362/11618
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.mail.fl_str_mv
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