3D printing and its possible role in the sustainability of the fashion market

• Autor(a) principal: Mancebo, Cátia Patrícia Cabral
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.6/13919
• topic: 3d Printing; Evolution; Fashion; Sustainability; Technology; Domínio/Área Científica::Humanidades::Artes:: Branding::Design de Moda

Fashion, as an industry, has always strived for the new and exciting. The market needs to seek ways to keep its relevance face the ever-changing society it creates for. Over the last few years, that aspect of the market has been gaining a lot of importance, as there has been a shift, due to the characteristic, immediate “now” that globalization provides. The newfound closeness, seen throughout the entire world, has allowed the instantaneousness of communication to turn the consumer into an active member of the market rather than a passive one. The consumer now has a voice that is heard by the biggest fashion brands out there. He can and will use that influence for its benefit. Brands are realizing the new found power technology, like the internet, gave to its consumers and are more and more desperate to find new ways of taking advantage of that blatant power shift, making the age of information work in their favor, instead of holding on to traditionalism. With that brilliant realization in mind, fashion brands are starting to market to a new type of smart consumer. This consumer was born with information on his fingertips, he has morals, ideals, causes he fights for and a individualized sense of justice. This consumer, therefore, wants the brands he purchases from to serve those same principles. Demanding a set of ethics to be met eg: cruelty free, vegan, fur free, sustainable, honest, etc. The fashion industry has an opportunity here to pull together it’s need for innovation and its new consumer’s need for a more ethical design, by trying to combine new technology with the benefit of doing their best to save the world in the process. I believe 3D technology has the potential of doing that. It is with this in mind that this dissertation developed towards the practical project of utilizing 3D printing technology. Since the objective of the experimental proposal came to be to test how possible the introduction of 3D printing in the daily fashion production would be through the creation of prototypes. Throughout this dissertation there are demonstrations of great achievements that demonstrate that 3D printing has the possibility of revolutionizing traditional manufacturing methods, long associated with the fashion industry.