Do Private Labels Build Retailer Brand Equity?: an Empirical Approach

Detalhes bibliográficos
Autor(a) principal: Xara-Brasil, Duarte
Data de Publicação: 2015
Outros Autores: Marreiros, Cristina, Dionisio, Andreia
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/10628
Resumo: This research is focused on retailer’s equity and brand equity, with an application to food retailer’s private labels. The study is supported on existing brand equity studies, namely Aaker, Keller, Yoo & Donthu and Pappu & Quester. The proposed conceptual model was tested through a survey to a sample of consumers, who do most of their food shopping in one of the two main Portuguese retailers. We obtained and validated a measurement and a structural model with appropriate model fit and factorial, convergent and discriminant validity.
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spelling Do Private Labels Build Retailer Brand Equity?: an Empirical ApproachThis research is focused on retailer’s equity and brand equity, with an application to food retailer’s private labels. The study is supported on existing brand equity studies, namely Aaker, Keller, Yoo & Donthu and Pappu & Quester. The proposed conceptual model was tested through a survey to a sample of consumers, who do most of their food shopping in one of the two main Portuguese retailers. We obtained and validated a measurement and a structural model with appropriate model fit and factorial, convergent and discriminant validity.Repositório ComumXara-Brasil, DuarteMarreiros, CristinaDionisio, Andreia2016-01-05T10:24:28Z2015-112015-11-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.26/10628engXara-Brasil, Marreiros, C. & Dionisio, A. (2015). Do Private Labels Build Retailer Brand Equity?: An Empirical Approach. Australian Journal of Basic and Applied Sciences, 9 (34), 42-48.1991-8178info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T09:52:05Zoai:comum.rcaap.pt:10400.26/10628Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:08:03.609304Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Do Private Labels Build Retailer Brand Equity?: an Empirical Approach
title Do Private Labels Build Retailer Brand Equity?: an Empirical Approach
spellingShingle Do Private Labels Build Retailer Brand Equity?: an Empirical Approach
Xara-Brasil, Duarte
title_short Do Private Labels Build Retailer Brand Equity?: an Empirical Approach
title_full Do Private Labels Build Retailer Brand Equity?: an Empirical Approach
title_fullStr Do Private Labels Build Retailer Brand Equity?: an Empirical Approach
title_full_unstemmed Do Private Labels Build Retailer Brand Equity?: an Empirical Approach
title_sort Do Private Labels Build Retailer Brand Equity?: an Empirical Approach
author Xara-Brasil, Duarte
author_facet Xara-Brasil, Duarte
Marreiros, Cristina
Dionisio, Andreia
author_role author
author2 Marreiros, Cristina
Dionisio, Andreia
author2_role author
author
dc.contributor.none.fl_str_mv Repositório Comum
dc.contributor.author.fl_str_mv Xara-Brasil, Duarte
Marreiros, Cristina
Dionisio, Andreia
description This research is focused on retailer’s equity and brand equity, with an application to food retailer’s private labels. The study is supported on existing brand equity studies, namely Aaker, Keller, Yoo & Donthu and Pappu & Quester. The proposed conceptual model was tested through a survey to a sample of consumers, who do most of their food shopping in one of the two main Portuguese retailers. We obtained and validated a measurement and a structural model with appropriate model fit and factorial, convergent and discriminant validity.
publishDate 2015
dc.date.none.fl_str_mv 2015-11
2015-11-01T00:00:00Z
2016-01-05T10:24:28Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/10628
url http://hdl.handle.net/10400.26/10628
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Xara-Brasil, Marreiros, C. & Dionisio, A. (2015). Do Private Labels Build Retailer Brand Equity?: An Empirical Approach. Australian Journal of Basic and Applied Sciences, 9 (34), 42-48.
1991-8178
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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