Business plan for a sustainable holiday house concept on a Croatian island
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/27181 |
Resumo: | Given the importance of Tourism in today’s society and the need of Sustainable Tourism Development, new and innovative concepts are needed, which was also shown by the changes that occurred due to the COVID-19 pandemic. The establishment of a sustainable holiday house concept on the Croatian island of Solta is the innovative proposal for this business plan, which is based on the observed market and behavioral trends. After determining the given potential in the selected location, the business idea SOLResort was born, which should be developed in all possible aspects under the framework of sustainability. An online survey was conducted with the participation of 129 respondents, which provided important insights for the market and target group analysis, as well as about potential users. The evaluation showed that the business idea reflects the changing needs of travelers and that 117 participants would book the SOLResort. The increasing environmental awareness of the population represents a clear opportunity and in line with the current transformation of tourism into a more sustainable form, a differentiated offer can be brought to the market. In terms of content, the project consists of the development of the marketing and operational components and describes all targeted measures for the further development of the company. A financial plan and its evaluation are prepared last to prove the feasibility of the project. The financial analysis proves the economic viability of the project and indicates that it is a project worthy of investment. |
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Business plan for a sustainable holiday house concept on a Croatian islandSustainable tourism developmentPlano de negócio -- Business planSustainable accommodationTourism CroatiaDesenvolvimento turístico sustentávelAlojamento sustentávelTurismo CroáciaGiven the importance of Tourism in today’s society and the need of Sustainable Tourism Development, new and innovative concepts are needed, which was also shown by the changes that occurred due to the COVID-19 pandemic. The establishment of a sustainable holiday house concept on the Croatian island of Solta is the innovative proposal for this business plan, which is based on the observed market and behavioral trends. After determining the given potential in the selected location, the business idea SOLResort was born, which should be developed in all possible aspects under the framework of sustainability. An online survey was conducted with the participation of 129 respondents, which provided important insights for the market and target group analysis, as well as about potential users. The evaluation showed that the business idea reflects the changing needs of travelers and that 117 participants would book the SOLResort. The increasing environmental awareness of the population represents a clear opportunity and in line with the current transformation of tourism into a more sustainable form, a differentiated offer can be brought to the market. In terms of content, the project consists of the development of the marketing and operational components and describes all targeted measures for the further development of the company. A financial plan and its evaluation are prepared last to prove the feasibility of the project. The financial analysis proves the economic viability of the project and indicates that it is a project worthy of investment.Dada a importância do Turismo na sociedade actual e a necessidade do Desenvolvimento do Turismo Sustentável, são necessários conceitos novos e inovadores, o que também foi demonstrado pelas mudanças que ocorreram devido à pandemia da COVID-19. O estabelecimento de um conceito de casa de férias sustentável na ilha croata de Solta é a proposta inovadora para este plano de negócios, que se baseia nas tendências de mercado e de comportamento observadas. Após determinar o potencial dado no local seleccionado, nasceu a ideia empresarial SOLResort, que deve ser desenvolvida em todos os aspectos possíveis no âmbito da sustentabilidade. Foi realizado um inquérito em linha com a participação de 129 inquiridos, o qual proporcionou importantes conhecimentos para a análise do mercado e do grupo-alvo, bem como sobre potenciais utilizadores. A avaliação mostrou que a ideia de negócio reflecte a mudança das necessidades dos viajantes e que 117 participantes reservariam o SOLResort. A crescente consciência ambiental da população representa uma clara oportunidade e, de acordo com a actual transformação do turismo numa forma mais sustentável, uma oferta diferenciada pode ser trazida ao mercado. Em termos de conteúdo, o projecto consiste no desenvolvimento das componentes de marketing e operacional e descreve todas as medidas direccionadas para o desenvolvimento futuro da empresa. Um plano financeiro e a sua avaliação são preparados por último para provar a viabilidade do projecto. A análise financeira prova a viabilidade económica do projecto e indica que se trata de um projecto digno de investimento.2023-12-22T00:00:00Z2022-12-22T00:00:00Z2022-12-222022-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/27181TID:203143949engCecic, Laurainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-24T01:19:26Zoai:repositorio.iscte-iul.pt:10071/27181Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:27:34.005597Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Business plan for a sustainable holiday house concept on a Croatian island |
title |
Business plan for a sustainable holiday house concept on a Croatian island |
spellingShingle |
Business plan for a sustainable holiday house concept on a Croatian island Cecic, Laura Sustainable tourism development Plano de negócio -- Business plan Sustainable accommodation Tourism Croatia Desenvolvimento turístico sustentável Alojamento sustentável Turismo Croácia |
title_short |
Business plan for a sustainable holiday house concept on a Croatian island |
title_full |
Business plan for a sustainable holiday house concept on a Croatian island |
title_fullStr |
Business plan for a sustainable holiday house concept on a Croatian island |
title_full_unstemmed |
Business plan for a sustainable holiday house concept on a Croatian island |
title_sort |
Business plan for a sustainable holiday house concept on a Croatian island |
author |
Cecic, Laura |
author_facet |
Cecic, Laura |
author_role |
author |
dc.contributor.author.fl_str_mv |
Cecic, Laura |
dc.subject.por.fl_str_mv |
Sustainable tourism development Plano de negócio -- Business plan Sustainable accommodation Tourism Croatia Desenvolvimento turístico sustentável Alojamento sustentável Turismo Croácia |
topic |
Sustainable tourism development Plano de negócio -- Business plan Sustainable accommodation Tourism Croatia Desenvolvimento turístico sustentável Alojamento sustentável Turismo Croácia |
description |
Given the importance of Tourism in today’s society and the need of Sustainable Tourism Development, new and innovative concepts are needed, which was also shown by the changes that occurred due to the COVID-19 pandemic. The establishment of a sustainable holiday house concept on the Croatian island of Solta is the innovative proposal for this business plan, which is based on the observed market and behavioral trends. After determining the given potential in the selected location, the business idea SOLResort was born, which should be developed in all possible aspects under the framework of sustainability. An online survey was conducted with the participation of 129 respondents, which provided important insights for the market and target group analysis, as well as about potential users. The evaluation showed that the business idea reflects the changing needs of travelers and that 117 participants would book the SOLResort. The increasing environmental awareness of the population represents a clear opportunity and in line with the current transformation of tourism into a more sustainable form, a differentiated offer can be brought to the market. In terms of content, the project consists of the development of the marketing and operational components and describes all targeted measures for the further development of the company. A financial plan and its evaluation are prepared last to prove the feasibility of the project. The financial analysis proves the economic viability of the project and indicates that it is a project worthy of investment. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-22T00:00:00Z 2022-12-22 2022-11 2023-12-22T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/27181 TID:203143949 |
url |
http://hdl.handle.net/10071/27181 |
identifier_str_mv |
TID:203143949 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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